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Show Results For
- All HBS Web
(3,199)
- People (1)
- News (895)
- Research (1,983)
- Events (7)
- Multimedia (36)
- Faculty Publications (935)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 26 Feb 2013
- First Look
First Look: Feb. 26
advantage of a natural experiment involving two offsetting court rulings, separated by several weeks, that affected the antitakeover force of staggered boards for a subset of Delaware firms. We find evidence consistent with the hypothesis... View Details
Keywords: Sean Silverthorne
- March 2015
- Case
Pearson Affordable Learning Fund
By: Michael Chu, Vincent Dessain and Kristina Maslauskaite
An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a... View Details
Keywords: Impact Investment; Low Cost Private Schools; Investment Fund; Business At The Base Of The Pyramid; Transition; Investment; Development Economics; Business Growth and Maturation; Social Entrepreneurship; Emerging Markets; Private Sector; Education; Education Industry; Asia; Africa
Chu, Michael, Vincent Dessain, and Kristina Maslauskaite. "Pearson Affordable Learning Fund." Harvard Business School Case 315-109, March 2015.
- TeachingInterests
Leading Change and Organizational Renewal
Market-leading organizations habitually innovate, adjust quickly to new business conditions, and seize emerging opportunities before competitors do. They perform efficiently today while continuing to explore new sources of value for tomorrow. Such companies don't just... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Younger Black Knowledge Workers BIO As global leaders prepare to meet in Glasgow, the prospects for mitigating the impact of climate change do not look very good. A detailed new analysis from the Rhodium Group, as reported by Axios.com,... View Details
- 20 Jul 2010
- First Look
First Look: July 20
by Reebok, an upstart competitor. Knight closeted himself in his office, faced the wall, and sat there, weak and sick and devastated for hours. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810077-PDF-ENG Moral Decision-Making:... View Details
Keywords: Martha Lagace
- 01 May 2015
- News
Startup’s goal: Stop food safety violations before they happen
- August 2002
- Other Article
The Determinants of National Innovative Capacity
By: Jeffrey L. Furman, Michael E. Porter and Scott Stern
Motivated by differences in innovation intensity across advanced economies, this paper presents an empirical examination of the determinants of country-level production of international patents. We introduce a novel framework based on the concept of national innovative... View Details
Furman, Jeffrey L., Michael E. Porter, and Scott Stern. "The Determinants of National Innovative Capacity." Research Policy 31, no. 6 (August 2002): 899–933.
- Web
Career Support - Business & Environment
Michael Mancinelli Jeff Engler Rock Entrepreneur-in-Residence - Climate Entrepreneur Entrepreneurs-in-Residence (EiRs) have founded, sold, or IPO’d successful ventures in tech, consumer products, healthcare, biotech, media and... View Details
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic,... View Details
Keywords: Dina Gerdeman
- 01 Jun 2001
- News
Alejandro Ramirez: A Very Good Time for Mexico
social policy of the new administration. He was then asked to join the new government. He elected instead to return to HBS, a decision he does not regret. “I’ve been fortunate enough to do research with Professor Michael Porter,” Ramirez... View Details
- March 2012 (Revised August 2014)
- Case
Fiji versus FIJI: Negotiating Over Water
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
This case examines negotiations between a company and government over natural resources. The Fijian government proposed a substantial increase in its water extraction tax that would only apply to large extractors, and thus to FIJI Water and not to its competitors. FIJI... View Details
Keywords: Negotiation; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Distribution Industry; Fiji
Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "Fiji versus FIJI: Negotiating Over Water." Harvard Business School Case 912-030, March 2012. (Revised August 2014.)
- 01 Dec 2022
- News
Future Vision
Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details
- Article
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Journal of Economic Behavior & Organization 96 (December 2013): 85–103.
- 09 Aug 2011
- First Look
First Look: August 9
right questions—and work through the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Read the paper:... View Details
Keywords: Sean Silverthorne
- 30 Jun 2023
- Blog Post
Finding Pride
Harley Uhl (MBA 1975); Philip Burkett (MBA 1976); Frank La Penta (MBA 1977); Dan Brandeberry (MBA 1978); Joe Hilliard (MBA 1978); Mark Landsberger (MBA 1978); Rob Rosecrans (MBA 1979); Peter Hollinger, M.D., partner of Jon Zimman (MBA 1980); View Details
- June 2024
- Case
Accounting for Loans at SoFi Technologies
By: Joseph Pacelli and Michael Norris
At the release of its first quarter earnings report on May 1, 2023, digital bank SoFi beat its earnings guidance by 25%. On May 2, Wedbush Securities analyst David Chiaverini issued a report downgrading the stock. A second downgrade followed from Chiaverini on May 15.... View Details
- July 2023
- Supplement
Reimagining Enel: Enabling Sustainable Progress (A)
By: Michael Tushman and Kerry Herman
This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.