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Show Results For
- All HBS Web
(2,906)
- People (2)
- News (978)
- Research (1,526)
- Events (4)
- Multimedia (26)
- Faculty Publications (773)
- March 2013
- Supplement
The Ford Fiesta
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Video Supplement 513-704, March 2013.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- 01 Dec 2010
- News
You Are What You Eat
Writing in the magazine Pig Progress (September 23, 2010), Austria-based John Hodges (AMP 52, 1967),an expert on genetics and ethics in agriculture, food, and the environment, warned that the current system of agribusiness is untenable.... View Details
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- 2007
- Working Paper
The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry
By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin
Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details
MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry." Harvard Business School Working Paper, No. 08-038, December 2007.
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
- Article
Toward a Corporate Culture of Health: Results of a National Survey
By: Michael Anne Kyle, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman and Sara J. Singer
Context: The private sector has a large potential role in advancing health and well-being, but attention to corporate practices around health tends to focus on a narrow range of issues and on large businesses. Systematically describing private sector engagement in... View Details
Keywords: Corporate Health; Social Determinants Of Health; Health Policy; Public Health; Organizations; Health; Policy; Surveys
Kyle, Michael Anne, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman, and Sara J. Singer. "Toward a Corporate Culture of Health: Results of a National Survey." Milbank Quarterly 97, no. 4 (December 2019): 954–977.
- spring 2001
- Article
Banner Advertising: Measuring Effectiveness and Optimizing Placement
By: John Deighton and Lee Sherman
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
- March 2022
- Case
Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions
By: John Deighton and Leora Kornfeld
Deighton, John, and Leora Kornfeld. "Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions." Harvard Business School Case 922-039, March 2022.
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details
- June 2013
- Teaching Note
Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)
By: John Deighton and James T. Kindley
- November 2010 (Revised January 2012)
- Teaching Note
Sony and the JK Wedding Dance (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510064. View Details
- January 2009
- Teaching Note
Obama versus Clinton: The YouTube Primary (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
- 24 Apr 2014
- News
Leading in the face of complex challenges
John B. Hess (AB 1975, MBA 1977), CEO of Hess Corporation and chair of The Harvard Business School Campaign, is working to ensure the School continues to educate the leaders who will help solve the world’s most pressing and complex... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
May–June 2018 Harvard Business Review The Surprising Power of Questions By: Brooks, Alison Wood, and Leslie K. John Abstract—Much of an executive’s workday is spent asking others for information—requesting status updates from a team... View Details
Keywords: Dina Gerdeman
- 2022
- Working Paper
The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)