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Show Results For
- All HBS Web
(3,756)
- People (15)
- News (918)
- Research (2,061)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,468)
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- 02 Sep 2008
- First Look
First Look: September 3, 2008
Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has... View Details
Keywords: Sean Silverthorne
- 05 Jun 2012
- First Look
First Look: June 5
operations like it did in India; launched a unified brand across the continent; and culturally integrated with its new environment. Key business metrics, including profit margins and market share, are showing early signs of improvement.... View Details
Keywords: Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details
Keywords: by Martha Lagace
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
- 24 Mar 2009
- First Look
First Look: March 24, 2009
issues regarding divergent views amongst the partners, building a brand in a very competitive marketplace, and the stability of the core team. Finally, the firm has been presented with an opportunity to join two other firms in a three-way... View Details
Keywords: Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details
Keywords: Martha Lagace
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 15 Apr 2014
- First Look
First Look: April 15
fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
Keywords: Martha Lagace
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of... View Details
Keywords: Sean Silverthorne