brands - Publications - Faculty & Research

September 1992 (Revised March 1993)
Case

Empresas ICA and the Mexican Road Privatization Program

By: Willis M. Emmons III and Monica Brand

Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details

Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico

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01 Jun 2014
News

In My Humble Opinion: Jan Swartz (MBA 1996)

SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details

Keywords: Julia Hanna; Hospitality; Scenic and Sightseeing Transportation; Transportation

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting Fortune 500 View Details

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

October, startup Fantex Brokerage Services announced plans to sell stocks related to the star power of an individual athlete's brand. Its first trading stock, which will mark the company's initial public offering, "will be linked to the value and performance of... View Details

Keywords: by Carmen Nobel; Sports

01 Sep 2012
News

Who Owns Yoga?

yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details

Keywords: Kim Girard; yoga; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

June 1995
Supplement

Dow Corning and the Breast Implant Controversy (B)

By: Willis M. Emmons III, Monica Brand and Greg Keller

Provides an update to the (A) case. View Details

Keywords: Health Industry; Beauty and Cosmetics Industry

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01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

Profile

Aline Camargo

the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly... View Details

Keywords: Consumer Products; Retail; Entertainment / Media

01 Jun 2003
News

Alumni Bookshelf

overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details

Keywords: Publishing Industries (except Internet); Information

01 Mar 2014
News

Cutting Edge

Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

01 Dec 2008
News

Designing Change

employment at Muzak since it raised all of the questions about ‘elevator music.’ Suddenly, the excitement of the new brand and the new story had become almost viral. We wanted everyone to know where we worked and how lucky we were to work... View Details

Keywords: Julia Hanna

01 Jun 2007
News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing

December 1995
Teaching Note

Laura Ashley Series TN

By: Lynda M. Applegate

Keywords: Brands and Branding; Fashion Industry

Citation

May 2013
Teaching Note

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman

Keywords: Agribusiness; Food; Brands and Branding; Food and Beverage Industry; Italy

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November 2011 (Revised June 2014)
Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman

Keywords: Brands and Branding; Fashion Industry

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September 1993
Background Note

The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg

Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details

Keywords: Brands and Branding; Retail Industry; United States; Canada

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May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

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Profile

Juan Camargo

Camargo. "The younger audience doesn't have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac View Details

Keywords: Manufacturing; Technology; Consumer Products