Publications

November 2003 (Revised March 2004)
Case

Drilling South: Petrobras Evaluates Pecom

By: Mihir A. Desai and Ricardo Reisen de Pinho

The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details

Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil

Fall 2014
Article

How to Win in an Omnichannel World

By: David R. Bell, Santiago Gallino and Antonio Moreno

The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details

Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States

Find at Harvard

28 Nov 2022
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the... View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

profitability, cash flow, and capital investment. But this information is enough to enable managers to focus on long-term issues that are fundamental to the business's success—for example, why customers are... View Details

Keywords: by Loren Gary

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

28 Feb 2018
Sharpening Your Skills

Master the Team Meeting

monkeybusinessimages No matter how much we hate going to meetings, there’s a generally accepted best practice that teams should meet with their managers on a regular cadence. More often than not, unfortunately, I hear leaders and their... View Details

Keywords: by Julia Austin

January 2018
Case

Kids & Company: Entering the U.S.

By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden

In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details

Web

Regional Winners - Alumni

Endowment Project The Endowment Project is an outsourced alumni development, fundraising, and asset management business aimed at creating the philanthropic infrastructure for public high schools in the US. We aim to raise $30B annually... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

disinclined to conform to assumed gender stereotypes by working on beauty. The fashion industry, which is also huge, suffers from the same lack of attention from management researchers. Q: You write, "Beauty emerges as an industry which... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

Web

Finding Talent Opportunities

meaningful opportunities. Employment Data We provide statistics about current and past graduating classes, on internships and careers. Explore general and custom data views. $ 175 k Is the current median base salary for MBA graduates... View Details

Web

Career Re-Entry & Flexible Work - Alumni

the workforce, supplement your current role, or take on projects following retirement. We recognize that each situation is unique and encourage you to meet with an HBS career coach in order to take a customized approach to finding the... View Details

12 Apr 2016
First Look

April 12, 2016

member to discover how and whether his employees can speed up cleaning, checking, restocking, and refueling. Expert commentary comes from Atilla Korkmazoglu, president of ground handling and cargo operations at Celebi Aviation Holding, and Vikram Oberoi, View Details

Keywords: Sean Silverthorne

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

somehow you can achieve better results. This is a hard race to win. So many managers confuse operational effectiveness with strategy. Another common mistake is confusing marketing with strategy. It's natural for strategy to arise from a... View Details

Keywords: by Joan Magretta

February 2010 (Revised June 2011)
Case

SEWA Trade Facilitation Center: Changing the Spool

By: Mukti Khaire and Kathleen L. McGinn

The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details

Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During the two-year period the case... View Details

Keywords: by Lane Lambert; Information Technology; Technology

March 2011
Case

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande

On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details

Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai