Publications
Publications
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- All HBS Web
(117,173)
- Faculty Publications (2,338)
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- October 1997 (Revised April 2002)
- Case
Planned Parenthood Federation of America (A)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
- October 1997
- Case
Planned Parenthood Federation of America (B)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals. View Details
- September 1997 (Revised March 1998)
- Background Note
Automobile Retailing in the U.S.
By: V. Kasturi Rangan and Marie Bell
In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future. View Details
- August 1997
- Case
Industry.Net (A)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-1)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-2)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (C)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (D)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
- July 1997
- Article
Perspectives on Multiple Category Choice
By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
- summer 1997
- Article
Strategic Channel Design
By: Erin Anderson, George Day and V. K. Rangan
Keywords: Strategy
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
- March 1997 (Revised July 1998)
- Case
SOS-Kinderdorf International: Caring for Orphaned Children
SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details
- March 1997 (Revised April 1997)
- Background Note
Automobile Distribution in Japan
By: V. Kasturi Rangan and Yutaka Kashiwagi
- 1997
- Simulation
Managing Customers For Profits - Interactive CD-ROM Simulation
By: N. Narayandas and Steve Peterson
- November 1996 (Revised July 1997)
- Case
Charter Schools: Setting the Course?
By: V. Kasturi Rangan, Marie Bell and Katherine K. Merseth
Keywords: Education