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All HBS Web
(4,258)
- People (13)
- News (878)
- Research (2,456)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,398)
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
roadmap. Engineers and product managers love it when they’re “left alone.” Take the time to do deeper customer discovery and requirements gathering. Customers might be more open to participating in beta tests, new feature rollouts, View Details
Keywords:
by Jeffrey Bussgang
- Web
Investor - Entrepreneurship
Entrepreneurial Manager (TEM) SUMMER Intern with a VC firm and serve as a Rock Summer Fellow. FALL Take EC Courses applicable to VC/Investing: Venture Capital and Private Equity Private Equity Finance Financial View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in...
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- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it...
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Keywords:
Customer Value and Value Chain;
Decision Choices and Conditions;
Knowledge Acquisition;
Attitudes;
Perception;
Theory;
Behavior;
Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- Web
Partners & Fellows | Social Enterprise | Harvard Business School
Not-for-Profit Management Amy Shan, Harlem Children's Zone, Horace W. Goldsmith Foundation/Richard L. Menschel Endowment; Margaret T. Morris Foundation Endowment Jenny Yeung, Merit America, John C. Whitehead Fund for Not-for-Profit...
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- June 2023
- Article
National Customer Orientation: An Empirical Test across 112 Countries
By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer...
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Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023): 189–204.
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
When companies have the same capabilities and motivation, they care about the battle and have the necessary skills to fight it. Skills in execution make the difference here—and because other scholars have addressed these challenges quite capably, we do not View Details
- 04 Sep 2019
- Blog Post
A Guided Experience into the World of Entrepreneurship
This blog is a repost from the HBS Recruiting blog. An engineer by training, Stan Chang, MS/MBA 2020 candidate in the SEAS/HBS joint degree program, came to Harvard to “balance a business curriculum with an advanced engineering education. When I saw the curriculum here...
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- Web
Industry Information - Alumni
provides research and insights from McKinsey with ideas and contributions from leading experts and practitioners on all aspects of management thought. + – Education EdSurge Provides the latest news and trends in the edtech industry to...
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- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes...
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Keywords:
Customer Focus and Relationships;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Product Marketing;
Industry Structures;
Production;
Supply Chain Management;
Competition;
Competitive Strategy;
Consumer Products Industry;
Food and Beverage Industry;
United States
Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
- 24 Oct 2019
- Blog Post
Harvard’s JD/MBA: Viroopa Volla (JD/MBA 2021) Answers Your Questions
limited to working at law firms, management consulting firms, investment banks, private equity firms, hedge funds, venture capital firms, Fortune 500 companies, government agencies, the U.S. court system, start-ups and non-profit...
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- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
generalized toolkits to business users or get bogged down in custom software consulting engagements that solve nonrepeatable use cases. There are more opportunities today for entrepreneurs to focus on solving vertical problems than...
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by Rocio Wu
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
Emerging markets such as the BRIC countries—Brazil, Russia, India, and China—entice and intimidate. When managers are asked what is special about emerging markets, they typically point to rapid economic growth, potential competitors, and...
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by Martha Lagace
- 01 Jun 2013
- News
Building a Better Brazil
members of BTG Pactual's management team. Esteves was inspired to pursue this undertaking because of his interest in education and opportunities to improve management education in Brazil by sharing best...
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- Web
Research - Health Care
Robert S. Kaplan Accounting and Management Tarun Khanna Strategy Karim R. Lakhani Technology and Operations Management Gary P. Pisano Technology and Operations Management...
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- March 2022 (Revised August 2022)
- Case
LooksRare: The Decentralized, Tokenized, NFT Marketplace
By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business...
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Keywords:
NFTs;
Alternative Assets;
Blockchain;
Cryptocurrency;
Customer Relationship Management;
Market Entry and Exit;
Business Model;
Marketing
Kominers, Scott Duke, Shai Bernstein, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Case 822-119, March 2022. (Revised August 2022.)
- November 2000
- Case
Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)
Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally...
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Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case 501-009, November 2000.
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
School, says that shutting down a startup is almost always a messy affair. When a venture requires a cash infusion to survive, its founders may turn to bottom-fisher investors who force the company to restructure its capitalization, making the equity stakes of earlier...
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by Danielle Kost
- February 2007 (Revised May 2008)
- Supplement
Bancaja: Developing Customer Intelligence (B)
In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it...
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Keywords:
Customer Relationship Management;
Credit Cards;
Analytics and Data Science;
Knowledge Use and Leverage;
Marketing Strategy;
Banking Industry;
Spain
Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (B)." Harvard Business School Supplement 107-066, February 2007. (Revised May 2008.)
- 2019
- Article
The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)
By: Sabine Pitteloud
This article focuses on the evolution of the rhetoric and practice of corporate offshoring in Switzerland from the post-war economic boom to the industrial crisis in the mid-seventies. The virtue of a historical perspective on the issue of offshoring is to show how...
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Keywords:
Multinationals;
Offshoring And Outsourcing;
Relocation;
Labor Relations;
Multinational Firms and Management;
Labor and Management Relations;
Job Cuts and Outsourcing;
Switzerland
Pitteloud, Sabine. "The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)." Zeitschrift für Unternehmensgeschichte 64, no. 2 (2019).