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All HBS Web
(4,554)
- People (14)
- News (1,233)
- Research (2,074)
- Events (8)
- Multimedia (44)
- Faculty Publications (914)
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- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel that View Details
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Martha Lagace
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
that are easier to specify: computer software (offline-to-online ratio $0.99); health and beauty products ($0.93); music/video products ($0.83); and books ($0.68). 3 Ample evidence suggests that current B2C sites are unable to...
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- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
research shows health outcomes are poorer in impoverished neighborhoods that border wealthier areas. In terms of the haves, people aware of their higher status tend to be more selfish, entitled, and scornful, creating a psychological...
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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and View Details
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by Jean Ayers
- 13 Oct 2003
- Research & Ideas
Negotiating Challenges for Women Leaders
audience is the self. That you've got a way that you like to think of yourself behaving. Even if you're not afraid of a backlash from somebody else, you may think of this as a category of behavior that you just don't like engaging in. So...
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by Martha Lagace
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
Badaracco, Jr., the School's John Shad Professor of Business Ethics, sums it up this way: "I wouldn't want a Fortune 500 company bringing me religion." Echoes Vaill: "Talking about spirituality in the business context feels...
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by Marguerite Rigoglioso
- 29 Apr 2014
- First Look
First Look: April 29
on the circumstances and prospects of a company. In fact, companies often turn to outsiders because they have failed to recruit, train, and develop the sort of talent that might take over leadership of the organization. To avoid this...
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Sean Silverthorne
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
Abstract—Firms spend millions of dollars annually on whistle-blower hotlines, training, and other efforts to ensure adherence to laws, regulations, and company policies. Yet malfeasance remains entrenched in the corporate world. Why? Too...
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Sean Silverthorne
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
research, Gino and Ariely surveyed 99 employees across 17 departments at an American advertising agency, where some jobs—copywriting, for example—required much more creativity than others. In the anonymous survey, on a seven-point scale, the respondents indicated how...
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- 24 Aug 2010
- First Look
First Look: August 24
at one of the most rigorous extant methodologies for detecting "tunneling," or efforts by firms' controlling owner managers to take money for themselves at the expense of minority shareholders. We find that, in contrast to prior views, Indian business groups...
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Sean Silverthorne
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
today in the nonprofit sector. Back then, our clients were being asked to make significant investments in IT, so of course they asked, what's my return? As a result I got very engaged in how one collects and presents information to show...
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by Julia Hanna
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
companies defined a new business model of success. Q: Explain the relationship between the leadership styles of airline CEOs and the industry's "contextual landscape"? A: Our study of the airline industry helps to shed light on...
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- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
privately financed project that will provide enough desalinated seawater to provide drinking water for 300,000 San Diegans. The propriety of having private companies provide a public good like water may be controversial, but the economics...
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- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
The fact is, some companies are managed beautifully, others dismally. “During the interview she got a marriage proposal. The manager wanted her to marry his son.” "It's very tough to believe that there are such wide differences in...
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by Carmen Nobel
- 18 Aug 2009
- First Look
First Look: August 18
Start-up's Midlife Crisis: 99Sushe.com Harvard Business School Case 309-060 Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the...
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Martha Lagace
- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
organization. Is it possible that I have that sequence wrong? Or that it might be wrong to even think of it as a sequence of priorities? What if initial efforts instead concentrated on inclusion? What if we tried to engage the employees...
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by James Heskett
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
Photo by Mary Ellen Mark At first glance, perhaps, the writer John Irving might not seem to have a lot to teach the corporate world. As the author of such celebrated bestsellers as The Cider House Rules and The World According to Garp, Irving has spent the majority of...
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by Mallory Stark & Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
copper-mining company, widely considered to be one of the most professionally managed firms in South America in spite of the fact that it was 100% government-owned. A $10.5 billion company in 2005, Codelco faced the challenge of...
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Martha Lagace
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
Mexico's overall prosperity, this is pretty small potatoes." And foreign investment is no substitute for domestic investment in institutions such as education, the judicial system, and health and social welfare programs. A system of...
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by Julia Hanna