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Show Results For
- All HBS Web
(3,171)
- News (1,003)
- Research (1,916)
- Events (15)
- Multimedia (20)
- Faculty Publications (874)
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
- 24 Oct 2006
- First Look
First Look: October 24, 2006
under managerial control. Only then will vendors make appropriate short- and long-term investment decisions in their customer management effort that will not only lead to more... View Details
Keywords: Sean Silverthorne
- 08 May 2007
- First Look
First Look: May 8, 2007
pillars might keep key insights on organizational decision making from emerging. Finally, there is the need to incorporate major developments that have been generated post-Carnegie School, both within... View Details
Keywords: Martha Lagace
- 16 Jan 2007
- First Look
First Look: January 16, 2007
Baker and Jeffrey Wurgler Periodical:Journal of Economic Perspectives (forthcoming) Abstract Real investors and markets are too complicated to be neatly summarized by a few selected biases View Details
Keywords: Martha Lagace
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
sleep are all important. We are humans, not machines. We realized it must be a holistic approach.” Today, Noom is one of the world’s largest and fastest-growing, consumer-first digital health platforms, empowering users to achieve... View Details
Keywords: Margie Kelley
- 01 Sep 2013
- News
C.D. Spangler's School of Thought
wisdom gathered over the years. The earlier you start making decisions, the better. There's a learning curve involved: Making your bad decisions when you're young gives you... View Details
- 01 Mar 2004
- News
Alumni Bookshelf
organizational behavior and management at Rider University’s College of Business Administration. A Journey through Grief by James McGee (PMD 22, 1971) (1stBooks Library) With the subtitle Notes from a... View Details
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
Alaskan Native communities at the time. A key question that interested Alsan and the researchers at Stanford was whether the representativeness of the study mattered for actual prescribing and use of new... View Details
- 15 Feb 2016
- Research & Ideas
Want Your Employees to Plan Better for Retirement? Don't Do This
study was a concern that people aren’t saving enough, and that as a result, they won’t have an adequate standard of living in old age.” Beshears is part of the School’s Negotiation, Organizations, and... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges View Details
Keywords: Martha Lagace
- 15 Nov 2016
- News
Cultivating the Next Generation of Thought Leaders
game-changing ideas, these examples of pathbreaking research emerged from HBS faculty members early on in their careers. Today Porter holds the Bishop William Lawrence University Professorship and Christensen is the Kim B. Clark Professor... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
make "vapes" attractive to children. Some states and cities responded with restrictions on sales and advertising, and, in April, the Financial Times reported that the... View Details
- 01 Jun 2017
- News
@Soldiers Field
Understanding how the brain’s cognitive system relates to social and economic phenomena—including financial markets—was the focus of an April workshop on Belief Formation and Prediction, sponsored by the... View Details
- 01 Dec 2018
- News
Research Is the Foundation
Neeley hopes her book—along with recent Harvard Business Review articles, academic articles, cases, an online learning global collaboration simulation, and insights she shares as a professor in the MBA and... View Details
- 26 Aug 2014
- First Look
First Look: August 26
from non-experts or not at all. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=47824 August 2014 Administrative Science Quarterly The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel... View Details
Keywords: Sean Silverthorne
- 23 Oct 2013
- News
Overcoming Nervous Nelly
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
ramping up production of a car is more challenging than printing an extra run of a book. But after its initial error, VW made some smart decisions to mitigate the damage. First, the company rewarded their best dealers by View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
download available at this time. Behavioral Aspects of Price Setting, and Their Policy Implications Author:Julio J. Rotemberg Abstract This paper starts by discussing consumers' cognitive View Details
Keywords: Martha Lagace
- 23 May 2018
- News
The Work-Life Balancing Act
In a recent Harvard Business Review blog post, Jackie Coleman and John Coleman (MBA 2010) write that their decision to start a family “changed nearly everything in our working View Details