by John Deighton - Publications - Faculty & Research - Harvard Business School

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17 Mar 2009
First Look

First Look: March 17, 2009

Agreements in Bio-Pharmaceuticals Authors:Juan Alcácer, John Cantwell, and Michelle Gittelman Publication:In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. NBER,... View Details

Keywords: Martha Lagace

03 Apr 2012
First Look

First Look: April 3

estate market began to crash in early 1990, heavily exposed banks like Citibank and Chase Manhattan were left largely undercapitalized. John Reed, Citibank chairman and CEO, was caught off guard by the... View Details

Keywords: Carmen Nobel

September 2004
Teaching Note

Marketing James Patterson (TN)

By: John A. Deighton

Teaching Note to (9-505-029). View Details

August 2002
Case

MicroFridge: The Execution

By: John A. Deighton

Supplements the case. View Details

Keywords: Consumer Products Industry

February 1999 (Revised November 1999)
Teaching Note

USA TODAY Online TN

By: John A. Deighton

Teaching Note for (9-598-133). View Details

Keywords: Journals and Magazines; Journalism and News Industry

July 1997
Teaching Note

First Year Marketing Module Summary: Evolution of Marketing TN

By: John A. Deighton

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details

Keywords: Forecasting and Prediction; Learning; Information; Marketing

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

By: John A. Deighton

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

By: John A. Deighton

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States

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June 24, 2009
Article

Internet Economy: Valuing the Web's Economic Impact

By: John A. Deighton and John A. Quelch

June 2013 (Revised June 2016)
Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An

In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details

Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil

January 2004
Article

Commentary on "Evolving to a New Dominant Logic in Marketing"

By: John Deighton and Das Narayandas

Keywords: Marketing

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28 Aug 2012
First Look

First Look: August 28

case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details

Keywords: Sean Silverthorne

February 2020
Teaching Note

Target Stores: The Hunt for 'Unvolunteered Truths'

By: John Deighton and Leora Kornfeld

Teaching Note for HBS No. 515-090. View Details

November 2018 (Revised February 2019)
Teaching Plan

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Platforms And Ecosystems; Startup; Creative Industries; Digital Marketing; Podcasting; Business Startups; Media; Entertainment; Growth and Development Strategy; Digital Platforms; United States

November 2011
Teaching Note

The Cheezburger Network (TN)

By: John Deighton and Leora Kornfeld

Keywords: Networks

November 2011 (Revised January 2012)
Case

Google+

By: John Deighton and Leora Kornfeld

Keywords: Web Services Industry

05 May 2009
First Look

First Look: May 5, 2009

Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details

Keywords: Martha Lagace

May 2018
Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth

In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details

Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Retail Industry; Fashion Industry

26 Aug 2014
First Look

First Look: August 26

reluctant to seek advice from others. We find that people are reticent to seek advice for fear of appearing incompetent. This fear, however, is misplaced. We demonstrate that individuals perceive those who seek advice as more competent than those who do not seek... View Details

Keywords: Sean Silverthorne

spring 2001
Article

Banner Advertising: Measuring Effectiveness and Optimizing Placement

By: John Deighton and Lee Sherman

Keywords: Advertising; Measurement and Metrics

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