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Show Results For
- All HBS Web
(3,577)
- People (15)
- News (920)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,463)
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
company's flagship Firestone 500 Steel Belt was the most recognized brand in the industry.17 While the decision to leverage existing manufacturing processes allowed rapid market penetration, it also contributed to quality problems with... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion... View Details
Keywords: by Danielle Kost
- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the... View Details
- 25 Jun 2013
- First Look
First Look: June 25
Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details
Keywords: Anna Secino
- 01 Jun 2024
- News
Alumni and Faculty Books
commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business and Life By Leslie Zane (MBA 1986) PublicAffairs Award-winning... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
European Research Center, on the rue François 1er in Paris’s eighth arrondissement. In London, he met with recent HBS graduates for an informative breakfast where he discussed the School’s expanding Global Initiative. The Dean’s Frankfurt agenda... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way of... View Details
Keywords: by Jim Heskett
- Profile
Nathalie du Preez
career? I grew up in South Africa, was educated in the U.S., and have also lived and worked in the U.K., France and India. After HBS I was looking for a career that could provide similar international opportunities. In September 2010, I started working at... View Details
Keywords: Consumer Products
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began competing in new categories, Aguirre... View Details
Keywords: by Julie Jette
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details