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  • May 2024
  • Article

Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms

By: Caroline Marra and Ariel D. Stern
Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting... View Details
Keywords: Health Care and Treatment; Technological Innovation; Product Development; Health Testing and Trials; Governing Rules, Regulations, and Reforms
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  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future View Details
Keywords: Entertainment / Media / Sports
  • 24 Sep 2014
  • Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

transit capacity effectively is good for workers and good for business, as HBS colleague Michael Porter points out in Clusters and the New Economics of Competition. Hong Kong, New York, Santiago, and Singapore are all illustrations View Details
Keywords: by John Macomber; Energy; Utilities

    Mark L. Egan

    Mark Egan is the Mark Kingdon Associate Professor of Business Administration in the Finance Unit, teaching Corporate Financial Operations to MBA students.

    Professor Egan’s research concentrates on the intersection of corporate finance and industrial... View Details

    • 01 Oct 1997
    • News

    Expanded Elective Curriculum Offers Students A Wealth of Choices

    MBA students to connect with HBS alumni are all part of the latest EC enhancements designed to address the changing needs and interests of MBA students. Course Development... View Details
    • 29 Apr 2013
    • Research & Ideas

    Are First-Time Buyers Left Out of Real Estate’s Rebound?

    interest tax deduction. Retsinas is a senior lecturer in real estate at Harvard Business School, director emeritus of Harvard University's Joint Center for Housing Studies, and former Federal Housing... View Details
    Keywords: Construction; Real Estate
    • 21 Mar 2024

    The Value of an MBA: Driving Impact at HBS

    Interested in utilizing an MBA to create a lasting societal impact? Hear from the HBS Impact Initiatives as they reflect on how the MBA Program is inspiring innovation at the intersection of business and... View Details
    • 25 Mar 2011
    • Working Paper Summaries

    How Do Incumbents Fare in the Face of Increased Service Competition?

    Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking
    • January 2000
    • Case

    The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

    By: Jill Avery and Gerald Zaltman
    An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
    Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Consumer Products Industry; Consumer Products Industry
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    • Web

    Brand Name Management - The Art of American Advertising

    effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but... View Details
    • 20 Aug 2015
    • Blog Post

    AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

    When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were... View Details
    Keywords: Entertainment / Media / Sports
    • 11 Jan 2024
    • Blog Post

    My Summer of Joy with the National Parks Service

    realized I had no idea how those interests translated into a career path. At least, not yet.The first two months of RC (first) year were a blur. I had never really thought about my career so holistically... View Details
    • 02 Dec 2021

    College Students and Entrepreneurship: The Value of the MBA

    Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree is valuable for entrepreneurs no matter where you are on your journey. This event is intended for current college... View Details
    • 22 Feb 2016
    • Research & Ideas

    The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

    As Harvard Business School professor Laura Phillips Sawyer sifted through historical documents to trace the history of competition policy in the United States, an interesting figure emerged: Edna Gleason,... View Details
    Keywords: by Dina Gerdeman; Retail; Health; Legal Services
    • September 2024
    • Article

    A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence

    By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
    Having passion is almost universally lauded. People strive to follow their passion at work, and organizations increasingly seek out passionate employees. Supporting the benefits of passion, prior research finds a robust relationship between passion and higher levels of... View Details
    Keywords: Interests; Personal Characteristics; Performance Evaluation
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    • 14 Dec 2015
    • Research & Ideas

    Deflategate and the Sustained Success of the New England Patriots

    one,” says Iansiti, who describes himself as more of a soccer person. “The more I got into it, the more I read about it, it became more and more interesting and more and more fascinating, so it kind View Details
    Keywords: by Roberta Holland; Sports
    • 17 Feb 2022
    • Blog Post

    The Fifth Year of Short Intensive Programs (SIPs) at HBS

    Debora Spar (formerly of Barnard College and currently senior associate dean for business and global society at HBS) and Larry Summers (Harvard); to leaders in the ed-tech and venture fields such as Ryan Craig View Details
    • 2013
    • Working Paper

    Debating the Responsibility of Capitalism in Historical and Global Perspective

    By: Geoffrey Jones
    This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of... View Details
    Keywords: Rachel Carson; Sustainability; Local Food; Operations Management; Supply Chain; Business And Society; Business Ethics; Business History; Corporate Philanthropy; Corporate Social Responsibility; Corporate Social Responsibility And Impact; Environmentalism; Environmental Entrepreneurship; Environmental And Social Sustainability; Ethics; Globalization; History; Religion; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; Europe; Latin America; Middle East; North and Central America; Africa
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    • 16 Dec 2014
    • News

    Laying the foundation for a better understanding of Japan

    Nobuo Sato (MBA 1982) appreciates the importance of cultivating a global awareness in HBS students. As executive director of the HBS Japan Research Center (JRC), he especially wants them to have a better... View Details
    • 21 Dec 2022
    • News

    HBS Community Comes Together in Wake of Ukraine Invasion

    iStock MESSAGE FROM DEAN SRIKANT DATAR On February 27, Dean Srikant Datar sent a message to the HBS community regarding the invasion of Ukraine, noting the resources available to those looking to offer support and highlighting learning opportunities available at HBS.... View Details