Publications
Publications
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- All HBS Web
(117,169)
- Faculty Publications (2,338)
- October 1998 (Revised April 2001)
- Case
United Way of Massachusetts Bay
By: David E. Bell and Ann Leamon
The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details
Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts
- fall 1998
- Article
The Pedagogy of Executive Education in Business Markets
By: V. K. Rangan, Das Narayandas and Gerald Zaltman
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
- Article
Measuring Market Orientation: A Generalization and Synthesis
By: R. Deshpande and J. U. Farley
- Article
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
By: R. Deshpande and J. U. Farley
Keywords: Markets
- July 1998 (Revised February 1999)
- Case
Westport: Spearheading Malaysia's Economic Challenge (A)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- July 1998
- Case
Westport: Spearheading Malaysia's Economic Challenge (B)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- July 1998
- Article
Price Promotions and Trade Deals with Multiproduct Retailers
By: R. Lal and Miguel Villas-Boas
- June 1998 (Revised July 1998)
- Teaching Note
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN
By: V. Kasturi Rangan and Krishna G. Palepu
Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details
- Article
Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
- May 1998
- Teaching Note
C-Car TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-064). View Details
- May 1998 (Revised July 1998)
- Teaching Note
Dell Online TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-116). View Details
- May 1998
- Teaching Note
Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-091). View Details
Keywords: Pharmaceutical Industry
- May 1998
- Teaching Note
RCI Master Distributor: Evolution of Supplier Relationships TN
Teaching Note for (9-595-001). View Details
Keywords: Distribution Industry
- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
- Article
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
- April 1998
- Teaching Note
Bronner Slosberg Humphrey TN
By: David E. Bell
Teaching Note for (9-598-136). View Details
Keywords: Service Industry