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Show Results For
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All HBS Web
(2,413)
- People (4)
- News (510)
- Research (1,699)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
- Profile
Paul Luning
No stranger to entrepreneurship, Paul Luning launched one Internet startup in high school and helped grow two more while at Rice: an online marketing firm and a wireless hardware company. But a semester in Australia broadened Paul's...
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- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
the blink of an eye. Wireless is another enabling technology, allowing the computer and other digital devices to access the Internet and other networks from an ever-increasing number of remote locations. In a business with strong network...
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- April 2020
- Article
Digital Emotion Contagion
By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion...
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Keywords:
Emotion;
Emotion Contagion;
Digital Media;
Emotions;
Media;
Internet and the Web;
Measurement and Metrics;
Social Media
Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and...
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Keywords:
Retail Operations;
Marketing-operations Interface;
Omnichannel Retailing;
Experience Attributes;
Quasi-experimental Methods;
Operations;
Internet and the Web;
Marketing Channels;
Consumer Behavior;
Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- 01 Apr 1997
- News
Facing the Music
and IBM tested such a concept in the early 1990s but terminated the project after failing to receive commitments from major record labels and retail franchisees. Perhaps more immediately on the minds of record executives is how to use digital transmission over the...
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Keywords:
Marguerite Rigoglioso
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet...
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- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
both scriptwriters and script buyers. She then linked the sales data to data from Internet Movie Database and The Numbers, which provide information about the writer’s past experience and about those screenplays that successfully reached...
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- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Image by John Ritter Image by John Ritter In the wake of the Snowden leaks in 2015, the New York Times dropped the bombshell news that one company had played a unique role in enabling the National Security Agency’s domestic spy program. The report, “AT&T Helped US Spy...
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- Web
HBS Global Opportunity Fellowship: Making a Difference in Africa - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And universities will be happy with...
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- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact...
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- January 2013
- Case
Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)
By: Frances X. Frei and Robin J. Ely
On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies....
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Keywords:
Customer Relationship Management;
Internet and the Web;
Mergers and Acquisitions;
Organizational Culture;
Growth and Development Strategy;
Apparel and Accessories Industry;
Retail Industry
Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
- February 2001
- Case
PlanetFeedback: The Voice of One ... The Power of Many (A)
By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of...
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Keywords:
Mergers and Acquisitions;
Decisions;
Information Management;
Analytics and Data Science;
Business Strategy;
Internet and the Web;
Information Technology Industry
Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
- 01 Apr 2001
- News
New Ventures New Gains
to the first contest. The climate was ripe in 1997. Enrollment in courses like Entrepreneurial Finance and Entrepreneurial Management was way up; the Internet revolution — with its low barriers to entry — was in high gear; venture...
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- May–June 2023
- Article
Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to...
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Keywords:
Online Retail;
Quasi-experiments;
Abandonment;
Synthetic Control;
E-commerce;
Internet and the Web;
Consumer Behavior;
Policy;
Retail Industry
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their...
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Keywords:
Platforms;
Platform Businesses;
Platform Disruption;
Internet and the Web;
Business Model;
Transformation;
Digital Platforms
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- April 2011
- Teaching Note
Cork'd: Building a Social Network for Wine Lovers (TN)
Teaching Note for 911026.
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- January 2000 (Revised May 2000)
- Case
Patagon.com: Building (and Defending) the First Financial Destination in Latin America
By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro
Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context.
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Keywords:
Strategy;
Internet and the Web;
Entrepreneurship;
Problems and Challenges;
Business Startups;
Finance;
Financial Services Industry;
Latin America
Sahlman, William A., Ramiro Montealegre, and Luis Pereiro. "Patagon.com: Building (and Defending) the First Financial Destination in Latin America." Harvard Business School Case 800-185, January 2000. (Revised May 2000.)
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)