brands - Publications - Faculty & Research

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

positioned to tackle the challenges that come with building a company. During my conversation with Stacey Boyd I learned about the importance of storytelling. Olivela is a luxury brand that embodies philanthropy through every transaction... View Details

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products. "You can't build a View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

22 Feb 2022
News

Breaking News

for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

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Online Business in Society Courses | HBS Online

preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners through unique... View Details

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for a city or country, Greyser... View Details

Keywords: by Julia Hanna; Sports

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

what might lead a brand to try to disguise a price hike.—JMF John, can you give us some historical context to explain this phenomenon? John Gourville: The first instance of shrinkflation that I found was in 1988, when Chock full o’ Nuts... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

Citation

Educators

Purchase

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like brand reputation and... View Details

Keywords: by Ann Cullen

November 2019 (Revised April 2021)
Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock

In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details

Citation

Educators

Purchase

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

their counterparts at International. Wal-Mart also tries to aggregate across national boundaries with its IT platform and regional management teams that were created in 2004 to manage global brand development and oversee government and... View Details

Keywords: by Martha Lagace

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers. Entrepreneurs created loads of... View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details

Keywords: by Martha Lagace; Financial Services

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Harvard Business School

president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

Web

Annual Report 2020 - Annual Report 2020

Darza Digitally native, vertically integrated e-commerce fashion brand that provides the best online shopping fashion experience for customers in the Middle East and North Africa. OnRamp A customer partnership platform helping B2B SaaS... View Details

25 Jun 2013
First Look

First Look: June 25

Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details

Keywords: Anna Secino

01 Jun 2024
News

Alumni and Faculty Books

commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business and Life By Leslie Zane (MBA 1986) PublicAffairs Award-winning... View Details

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied to your name is an immediate... View Details

Publications