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- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- Career Coach
Lauren Murphy
Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, consumer products, and financial...
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- 08 May 2007
- First Look
First Look: May 8, 2007
present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin...
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Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help," "Give help," or "Donate," among...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and...
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Martha Lagace
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can...
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Martha Lagace
- Web
Terms of Use | HBS Online
rights; Content that you do not have the right to disclose; Profane, pornographic, obscene, indecent or unlawful content; Advertising or any form of commercial solicitation; Content related to partisan political activities; and Content...
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- Career Coach
Vincent Dessain
Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options....
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