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  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Facebook ranked second at 77 percent; and YouTube was third at 59 percent. “Instagram is by far the best volume play,” Vettese says. “It’s very visual, and it’s simple to put a lot of photos and short videos out there to immediately reach... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 13 May 2021
  • Blog Post

Zhalisa Clarke’s Sabbatical Story: Tech leader turned healer

family. But work was never her identity—until it was. After college in New York, Zhalisa felt for the first time that work was how people defined her—“what do you do?” was the... View Details
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

that the two companies should at all times pay dividends of equivalent value in sterling and guilders. There were two head offices—in London and Rotterdam—and two chairmen. Until 1996 the "chief executive" role was performed by... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • Web

Propose an Independent Project - MBA

project, and have a clear understanding of the final deliverable. The sponsoring organization and the student team should develop a work plan ahead of time that outlines the expectations for View Details
  • 19 Dec 2022
  • Research & Ideas

The 10 Most Popular Articles of 2022

Data from 1,700 executives by Linda Hill and colleagues reveals the most important skills and traits leaders need now. 4. When Working Harder Doesn’t Work, Time to Reinvent Your Career The second half of... View Details
Keywords: by Danielle Kost
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking an academic look at online dating and how it can be improved. They describe their results in a... View Details
Keywords: by Martha Lagace; Publishing
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

way? A group of researchers recently considered that idea in a new study, concluding that variety is a crucial ingredient. “We wanted to examine what would be the optimal mix of people to talk to over any time period,” says Harvard... View Details
Keywords: by Michael Blanding
  • Web

Executive Education - Global

improve corporate performance and drive competitive advantage. View Programs Programs in China Programs in Europe There are no upcoming programs at this time Programs in India Senior Executive Leadership Program—India Dates: 13 JAN–05 SEP... View Details
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and Facebook has significantly more employees working on long-range, innovative initiatives than Twitter. To a large extent, Twitter was inefficient at maintaining its ongoing operations, as well as innovating on new features. So, the... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • Web

Japan - Global

ranging from the life sciences and time management to digital innovation and generative AI. More than 100 company executives and HBS alumni attended the event, and the faculty enjoyed engaging with them at the reception. The group also... View Details
  • Portrait Project

Katie Rowe

I keep a “grrr” list. It has a simple premise: when I am frustrated by a failure of the healthcare system, I write it down. Every time something makes me think, “we could do that better,” it goes onto the list. Our patient does not have... View Details
  • July 2022
  • Article

The Developmental Origins and Behavioral Consequences of Attributions for Inequality

By: Antonya Marie Gonzalez, Lucia Macchia and Ashley V. Whillans
Attributions, or lay explanations for inequality, have been linked to inequality-relevant behavior. In adults and children, attributing inequality to an individual rather than contextual or structural causes is linked to greater support for economic inequality and less... View Details
Keywords: Equality and Inequality; Behavior; Perception
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  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • 06 Dec 2016
  • First Look

December 6, 2016

private property, and the self-made man—has its origins in an American slavery predicated on the abhorrent notion that human beings could be legally owned and compelled to work under force of violence. Drawing on the expertise of sixteen... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

will be needed everywhere soon enough. Emotional toughness is common to all top executives; Americans spend more time trying not to show it. Deep political involvement is still a route to business success in America, but it is much less... View Details
Keywords: by D. Quinn Mills
  • 06 Jul 2020
  • Blog Post

A Letter from the Women in Investing Club

diversity. This year, we worked tirelessly alongside our Board to focus on these pillars and are excited to share the progress we made and offer a few thoughts on the path forward. 1. Presence on Campus It was our first year as a club... View Details
  • June 2010
  • Article

The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic

By: Lynn S. Paine
To achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership--but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Leadership; Management Skills; Organizational Change and Adaptation; Adaptation; China
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  • Web

My One Case: MBA Class of 2023 Looks Back - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

as identity work and show how subtle forms of gender bias in the culture and in organizations interfere with the identity work of women leaders. Based on this insight, we revisit traditional approaches to... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2011
  • Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

then falling short of meeting it, then the failure rate is a whopping 90 to 95 percent. "Very few companies achieve their initial projections," says Ghosh. "Failure is the norm." Why Start-ups Fail Start-ups often fail... View Details
Keywords: by Carmen Nobel