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  • 03 Nov 2009
  • First Look

First Look: Nov. 3

http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max... View Details
Keywords: Martha Lagace
  • 17 Jun 2014
  • First Look

First Look: June 17

Where Acros Dorados, an Argentina-based multinational, is facing new organizational challenges as it seeks to build on its recent turnaround and grow in Brazil and Mexico. Woods Staton View Details
Keywords: Sean Silverthorne
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

85 percent of consumers make a purchase after reading such online reviews. But in the world of doctors, nothing compares in assisting consumers to make decisions that are... View Details
Keywords: by John A. Quelch; Health
  • 22 Mar 2011
  • First Look

First Look: March 22

Publisher's Link: http://www.jchs.harvard.edu/publications/MF10-16.pdf Unable to Resist Temptation: How Self-control Depletion Promotes Unethical Behavior Authors:F., M. Schweitzer Gino, N. Mead, and D.... View Details
Keywords: Sean Silverthorne
  • October 2003 (Revised January 2016)
  • Supplement

The BCPC Internet Strategy Team: Robin Rhee

By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details
Keywords: Decision Making; Knowledge Sharing; Groups and Teams; Behavior; Perspective; Strategy; Cooperation; Telecommunications Industry
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  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine... View Details
Keywords: Martha Lagace
  • Article

Seeker Beware: The Interpersonal Costs of Ignoring Advice

By: Hayley Blunden, Jennifer M. Logg, Alison Wood Brooks, Leslie John and Francesca Gino
Prior advice research has focused on why people rely on (or ignore) advice and its impact on judgment accuracy. We expand the consideration of advice-seeking outcomes by investigating the interpersonal consequences of advice seekers’ decisions. Across nine studies, we... View Details
Keywords: Advice; Advice Seeking; Expertise; Impression Management; Wisdom Of Crowds; Interpersonal Communication; Relationships; Behavior; Experience and Expertise; Perception; Judgments; Outcome or Result
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  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

what they want and when they don't. . . . In the case of a new cell phone, I don't know what I want. . . . Here's where companies make the mistake of competing on technical features for short-term gains... View Details
Keywords: by James Heskett; Consumer Products
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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  • 29 May 2013
  • Research & Ideas

Faculty Symposium Showcases Breadth of Research

Employee theft and fraud: $600 billion. "The costs to business and society are striking," she said. Gino, an associate professor and View Details
Keywords: by Carmen Nobel; Financial Services
  • 07 May 2008
  • Research & Ideas

The Intellectual History of Harvard Business School

theory" as advanced in the classic by Paul Lawrence and Jay Lorsch, Organization and Environment. This extraordinarily rich heritage has exercised an impact around the world View Details
Keywords: by Richard S. Tedlow; Education
  • 01 Mar 2004
  • News

Curb Your Overconfidence

bargaining weaknesses, and you’ll increase the odds of proposing an offer that is acceptable to the other side. Curb Your Overconfidence Overconfidence can make the best negotiators overestimate their... View Details
Keywords: HBS professor Max H. Bazerman; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 01 Mar 2015
  • News

Cracking Conferences

Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 18 Sep 2012
  • First Look

First Look: September 18

often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2024
  • News

Research Brief: Hear Me Out

that they have.” He also adds that the extroverts in their studies seemed unaware that others perceive them in this light. The takeaway, Zlatev says, is for us all to be more aware of how we’re coming across to others in social situations View Details
Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information
  • July 2002
  • Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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  • Article

When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

"Congratulations! Last week you made your weekly deposit, and we just informed your Savings Buddy of your achievement." The savings buddy received this email: "Good news, last week [Joe] made his weekly deposit. Thanks for... View Details
Keywords: by Kim Girard
  • 01 Jun 1999
  • News

Joel Bines

demonstrating, says Bines, "that students and faculty members are truly partners in the HBS classroom." While he considers himself lucky in his career to have been able to make good on the confidence others... View Details
Keywords: Eileen K. McCluskey
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By:... View Details
Keywords: Sean Silverthorne