Attention - Publications - Faculty & Research

01 Jun 2018
News

June 2018 Alumni and Faculty Books

themes challenge how you think about and approach problems, and its case studies illustrate the challenges you face and how to overcome them. Attentive Leadership: Lead with a Healthy Self-Image by Flooris van der Walt (AMP 173, 2007)... View Details

06 Mar 2012
First Look

First Look: March 6

optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details

Keywords: Sean Silverthorne

15 Jun 2018
News

Skydeck Live: The Science of a Meaningful Life

an interesting guy. He was trained to fly by the Australian Air Force. When you're taught to fly by the Air Force, you're taught to think in a very specific way, a way of controlling your attention which corresponds to what we know about... View Details

24 Jul 2007
First Look

First Look: July 24, 2007

by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates for improved corporate governance at public companies, focusing on the problems... View Details

Keywords: Martha Lagace

02 Apr 2019
Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

attention and suggested that they were not studying a “women’s problem” but a deeper cultural phenomenon. During his interview, he discussed the profound bond he felt with his newborn daughter as he carried her from the hospital’s... View Details

Keywords: by Danielle Kost; Consulting; Service

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

cheat based on our lab and field studies; we thought it was now time to examine how to prevent people from cheating." The key, according to the researchers, lies in increasing ethical salience: inducing people to pay greater attention to... View Details

Keywords: by Carmen Nobel; Accounting

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

of which was the unionization of its plants and the creation of the United Automobile Workers, General Motors was anxious to turn the nation's attention to its ambitions for the future. This it attempted to do through... View Details

Keywords: by Richard S. Tedlow

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

you create durable partnerships—especially across cultures—is a tremendous challenge. And we need to pay solid attention to how you build community. We need to understand these areas if entrepreneurship is going to continue to have an... View Details

Keywords: by William Mahoney

28 Mar 2019
News

California Alumni Explore Role of Capitalism in Addressing Climate Change

this series are to build a network of alumni interested in engaging with this issue, to share perspectives on the role of business in confronting climate change, and to show our students, alumni, and the world that HBS understands that climate change requires the View Details

Keywords: Margie Kelley

01 Feb 1998
News

Not Your Typical Business Conference

Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice to women in corporate life: Pick the... View Details

01 Jun 2016
News

Case Study: On the Table

for the challenge of educating and acquiring customers new to making large online purchases. But what the company didn’t expect was the absence of the infrastructure necessary to support e-commerce. Very quickly, Cahuzac realized that the company’s View Details

01 Jun 2004
News

Massport, Back on Course

we have maintained our operating budget relatively flat, which means we’ve had to take $20 million out of other areas. And that’s quite a challenge without sacrificing safety or efficiency. What other security steps have you taken? We’ve received a lot of View Details

Keywords: Roger Thompson; Massport; Transit and Ground Passenger Transportation; Transportation

01 Jan 2004
News

A. G. Lafley, MBA 1977

that "our assets at P&G are our people and our brands." When Lafley was named CEO, the company was in a slump because of low earnings and low morale. It had lost focus on the basics. Lafley's inspirational leadership style, which emphasizes listening, coaching, and... View Details

28 Jun 2021
Blog Post

Launching a Career in the COVID Economy? Here Are 5 Tips.

with a similar educational background or other potential connection and ask for an introduction or advice about getting a job with the company. “One option to get someone’s attention is to pitch ideas to executives. ‘I noticed you are... View Details

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

attracted considerable attention among donors and the media. Now, GiveDirectly is looking to grow, and it is contemplating how best to recruit talented employees and keep them motivated. In addition to offering salaries competitive with... View Details

Keywords: Sean Silverthorne

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

home-grown disaffected Islamic extremists, and the ongoing social catastrophe in southern European countries because of the Euro crisis. Brexit will at best divert the attention of the political and administrative talent of Europe from... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

much bigger, "gleaming" roadways, and he feels a growing concern that America's transportation and infrastructure systems are lacking attention and falling behind. “We suffer through an extremely aged and outdated... View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

relationships with the short- and long-run benefits that each generates will help companies make informed decisions about how to serve their customers more profitably in the future. Probing The Process Working with several other scholars, Narayandas has focused View Details

Keywords: by Peter K. Jacobs

12 May 2022
News

Turning a Moment into a Movement

paying much closer attention to boardroom composition. The movement is building momentum, with plenty of upsides for companies that rise to the challenge. “Board diversity has moved from being nice to do, to a business imperative,” says... View Details