testing - Publications - Faculty & Research

29 Jan 2008
First Look

First Look: January 29, 2008

smaller adopters. Empirically, we test our theory with longitudinal data on the adoption of the ISO 9000 quality management standard. Postcards from the Edge: A Review of the Business and Environment Literature Authors:Andrew A. King and... View Details

Keywords: Martha Lagace

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

test people, then process the tests and take them to a waiting area.” When Ebola began ravaging the country in 2014, Liberia’s government came knocking on Last Mile Health’s door. The organization helped the... View Details

Keywords: by Rachel Layne; Health

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

making crucial decisions. What could she ask as the last to be heard? “Have we solicited many ideas; did we enlist outsiders and, yes, citizens in suggesting some?” “Have we identified uncertainties in our plans and devised ways of quickly View Details

Keywords: by Dina Gerdeman

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

typically treat their costs as tightly guarded secrets. In six studies, we tested the effect of firm disclosure of the costs to produce a product (i.e., cost transparency) on purchase interest. We began with a natural field experiment... View Details

Keywords: Carmen Nobel

13 Jul 2010
First Look

First Look: July 13

their distribution activities. After beta testing the TSCC for one year, VM's Daniel Borunda and O&M's Michael Stefanic believed that TSCC was a better and more cost-effective pricing model, but could they convince their companies to... View Details

Keywords: Martha Lagace

17 Mar 2009
First Look

First Look: March 17, 2009

purchase low market-to-book targets. Instead, mergers pair together firms with similar ratios. We then build a continuous-time model of investment and merger activity combining search, scarcity, and asset complementarity to explain this like-buys-like result. We View Details

Keywords: Martha Lagace

17 Oct 2006
First Look

First Look: October 17, 2006

potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture; 2) Find the best combination of old and... View Details

Keywords: Sean Silverthorne

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and apparel retailer. Using... View Details

Keywords: Dina Gerdeman

25 Mar 2014
First Look

First Look: March 25

facilitate efficient information sharing but can also increase the possibility of favoritism. Using the investment choices of mutual funds in China, we test whether funds with close ties to their investees make timelier investment... View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank, we test whether changes in service consumption, cost-to-serve, and... View Details

Keywords: Martha Lagace

18 Mar 2001
Research & Ideas

The Essentials for Enlightened Experimentation

incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what... View Details

Keywords: by Stefan Thomke

December 2006 (Revised August 2008)
Case

Pervasis Therapeutics, Inc.

By: Robert F. Higgins and Virginia Fuller

In May 2005, Steve Bollinger was about to become president and chief operating officer of Pervasis Therapeutics, a small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and... View Details

Keywords: Business Startups; Venture Capital; Financial Strategy; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Health Testing and Trials; Health Industry; Cambridge

Citation

Educators

Purchase

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

That balance of risk versus ambition: How fast can we go? What's our capability? How far can you test people who've never done it? We've got lots of smart people whose experience is very limited in international business. So that's the... View Details

Keywords: by Martha Lagace

June 2008 (Revised July 2008)
Case

The Miami Project to Cure Paralysis

By: Robert Steven Kaplan, Christopher Marquis and Brent Kazan

Marc Buoniconti is the co-founder of the Miami Project to Cure Paralysis, a nonprofit medical research organization. The project was founded in 1985 by Marc and his father Nick, a former Hall of Fame football player, when Marc suffered a spinal cord injury. In 2007,... View Details

Keywords: Investment; Philanthropy and Charitable Giving; Health Testing and Trials; Leadership; Growth and Development Strategy; Mission and Purpose; Research and Development; Nonprofit Organizations; Health Industry; Miami

Citation

Educators

Purchase

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to commit to anyone for too long so that they can move on quickly if necessary. Managers should note these trends and make efforts to stay relevant. The Oakland Raiders’ hiring of Gruden stands as an interesting test case. Much like... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

2009
Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama

Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details

Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America

Citation

15 Feb 2011
First Look

First Look: Feb. 15

opportunities to cheat on tests are likely to engage in self-deception, inferring that their elevated performance is a sign of intelligence. This short-term psychological benefit of self-deception, however, can come with longer-term... View Details

Keywords: Sean Silverthorne

February 2020
Supplement

Theranos: Who Has Blood on Their Hands? (B)

By: Nien-he Hsieh, Christina R. Wing and John Masko

This supplemental case tracks the results of the Colman and Taubman-Dye class action suit against Theranos as well as Theranos’ other legal challenges and chronicles the final demise of the company in 2019. View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Lawsuits and Litigation; Business Exit or Shutdown; Medical Devices and Supplies Industry; California; United States

Citation

Purchase

24 Mar 2014
Research & Ideas

The Surprising Link Between Language and Corporate Responsibility

company's native language can affect its policies.Photo: iStockPhoto "It seemed to me to be an amazing finding if it were true," Marquis says. "We asked, what are some other tests that could be done in a business context?" The research... View Details

Keywords: by Michael Blanding

September 2020
Case

Merck: COVID-19 Vaccines

By: Willy C. Shih

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details