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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
of population." WPP and its clients will also have to adapt to a nonstop succession of technological changes brought about by the Internet, mobile telephony, and an explosion in video capabilities. "We need to find answers to important questions," he says. "How do you...
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- Career Coach
Marc Herson
Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South...
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- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:...
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Sean Silverthorne
- 01 Jun 2017
- News
Case Study: Something New
launching Anomalie in 2016, she was a supply-chain manager for Apple Watch—and a bride-to-be in search of a wedding gown. In the process, the self-described TOM nerd discovered that one city in China produces 75 percent of the world’s...
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April White
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
member, ed tech veteran, and current cofounder and managing partner of Ethical Ventures, a management consultancy dedicated to social enterprises. In its first month, the Business for Racial Equity Pledge...
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- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Business Model;
Business Startups;
Business Organization;
Change Management;
Disruption;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Innovation Strategy;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Marketing Strategy;
Marketing Channels;
Network Effects;
Digital Platforms;
Product Design;
Product Development;
Partners and Partnerships;
Opportunities;
Social Issues;
Mobile and Wireless Technology;
Internet and the Web;
Value Creation;
United States;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich...
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Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the...
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Martha Lagace
- 10 Mar 2017
- News
The Business of Lego Batman
weekends in a row. He spoke with associate editor Julia Hanna about everything from his approach to a film’s business plan, to the challenges of managing internal growth on his teams—and how the Lego Movie is like The Avengers. READ MORE...
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- 14 Jan 2014
- First Look
First Look: January 14
help-friendly organization has to be actively nurtured, however, because helpfulness among colleagues does not arise automatically: competition, pride, or distrust may get in the way. The trickiness of this management challenge-to...
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Sean Silverthorne
- Career Coach
Phillip Andrews
Phillip (MPA, New Hampshire ’06; JD, Suffolk Law ’09) is a Corporate Relations Director in HBS Career & Professional Development responsible for employer relations in Africa, Canada, Europe, Latin America, and the Middle East, as well as Energy and Cleantech...
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Keywords:
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management;
Investment Management
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I...
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- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,...
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- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
had always been the Tweezerman destiny, while others saw very clearly the risks and headaches that would come with trying to sell their distinctively branded professional products to the likes of CVS or Walgreens. Earlier in his career,...
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- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
accreditation. Also, the use of the LEED standard increased among private builders in the same local markets. "Our paper describes several different ways in which these policies might stimulate private markets for greener building," says Toffel, an associate professor...
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- Career Coach
Erika Osterling
Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE progressed from supply chain to...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade...
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- 01 Apr 2014
- First Look
First Look: April 1
opportunistic low-ball offers. Working Papers The Effect of Management Control Elements on Coordination By: Bormann, Sara, Jan Bouwens, and Christian Hofmann Abstract—This study examines how control elements of a firm affect...
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Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords:
Sean Silverthorne