Publications

Publications

Filter Results: (10,817) Arrow Down
Filter Results: (10,817) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 93 of 10,817 Results →
  • Web

Board Governance Programs

  • April 3, 2016
  • Guest Column

The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
Related
  • 2014
  • Working Paper

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

By: George Serafeim
A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global... View Details
Keywords: Corporate Social Responsibility; Corporate Governance; Environment; Environmental And Social Sustainability; Sustainability; Sustainability Reporting; Sustainability Research; Sustainability Targets; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact
Related
  • 31 Jan 2018
  • Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

opportunity,” says Tiffany. “It’s another start-up business in a space I love, where technology interacts with physical processes. We get to define the customer experience end-to-end. I can work globally... View Details
Keywords: Technology
  • Web

IFC: India; Development While Decarbonizing - India’s Path to Net Zero - Course Catalog

HBS Course Catalog IFC: India; Development While Decarbonizing - India’s Path to Net Zero Course Number 6066 Senior Lecturer Vikram Gandhi January; J; 3.0 credits Fall On-Campus Course Sessions: Thursday sessions: 3:10-5:10pm October 10... View Details
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • November 1994 (Revised May 1998)
  • Background Note

Strategic Sales Management: A Boardroom Issue

By: Benson P. Shapiro, Stephen X. Doyle and Adrian J. Slywotsky
Explains why sales management has become an increasingly important and complex topic for top managers. Demonstrates the financial impact of a superior salesforce and then describes a way to gain superiority. The focus is on a salesforce that is responsive to customer... View Details
Keywords: Salesforce Management; Strategy
Related
  • Web

Working with City Leadership to Leverage Technology | Social Enterprise | Harvard Business School

After a brief interview with the city’s Chief Innovation Officer and HBS/HKS joint degree alumnus, Shireen Santosham, “I knew she would be able to use someone with an MBA skill set.” “We have a tremendous amount of work and View Details
  • October 2023 (Revised February 2024)
  • Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
Related
  • Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health 17 Aug 2022 Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX... View Details
  • Web

Engage with the broader business community to promote racial equity. - Advancing Racial Equity

managers, scholars, and educators. We therefore have both an opportunity and a responsibility to encourage the pursuit of racial equity widely and strongly. We are also aware, however, that our own... View Details
  • January 2015
  • Case

Monte-Carlo Weddings

By: Anat Keinan and Sandrine Crener
Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other... View Details
Keywords: Luxury Brand; Luxury Service; Luxury Consumers; Exceeding Consumer Expectations; Wedding Planner; Destination Wedding; Event Planner; Event Management; Entrepreneurship; Growth Strategy; Monaco; Monte-Carlo; Brand Building; Reputation Management; Word Of Mouth; Customer Satisfaction; Client Acquisition; Diversification; Wealth; Marketing Strategy; Business Growth and Maturation; Service Delivery; Luxury; Brands and Branding; Growth and Development Strategy; Service Industry; France
Related
  • 02 Apr 2024
  • Blog Post

IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores

cater to diverse customer requirements, they still maintain a small production line dedicated to traditional 100% clinker cement. This balanced approach ensures they can meet... View Details
  • 2023
  • Working Paper

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim
The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details
Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry
Related
  • 1992
  • Chapter

Issues of Participation and Rights Allocation in Tradeable Permits Systems to Reduce Greenhouse Gas Emissions

By: James K. Sebenius and Michael Grubb
Keywords: Corporate Social Responsibility and Impact; Climate Change; Pollutants; Science-Based Business
Related
  • April 2005 (Revised November 2008)
  • Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage
Related
  • 2019
  • Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas
We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details
Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing
Related
  • October 2008 (Revised March 2011)
  • Case

Curled Metal Inc.—Engineered Products Division

By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
Keywords: Price; Product Launch; Product Positioning; Business Strategy
Related
  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

brought along by the pandemic have ushered in changes to the informal customs around who gets tips and how much, according to Jill Avery, senior lecturer of business... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • 27 Aug 2007
  • Op-Ed

Mattel: Getting a Toy Recall Right

design flaws in the toys with the magnets that could come loose. But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toy industry. What has Mattel done right?... View Details
Keywords: by John Quelch; Consumer Products