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Show Results For
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All HBS Web
(2,911)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- 01 Sep 2007
- News
HBS Launches Unique Deferred-Admission Program
To promote the new program, the admissions office has planned visits to some thirty campuses across the country and the School’s first venture into Internet advertising. Promotional links to program...
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- 11 Oct 2022
- News
On Balance
Mary Wooldridge (MBA 1994) recalls a job interview early in her career in which the interviewer asked, “Why should I employ you? At your age, you’re just going to go off and have children.” At another position, she recruited a younger man to join the company, only to...
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April White
- 29 Jun 2019
- News
Building an Entrepreneurial Ecosystem in Africa
regional trade and regional integration by facilitating connections between entrepreneurs from the various countries and also helping them expand more easily to other markets. “And the third priority at Suguba is really to enhance and View Details
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
Endowment for the Arts in the mid-1960s that there has been a federal agency with the specific charge of promoting the arts. In the 35 years since the founding of the Endowment, the state of the arts has changed dramatically. The arts are...
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Jeffrey Lazar
- 01 Jun 2014
- News
Century Marked
Photo courtesy of Baker Library Historical Collections The HBS Alumni Association was formally founded on May 15, 1914, its constitution declaring the group's intention to "advance the interests and to increase the usefulness of the Harvard Graduate School of Business...
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Dan Morrell
- 30 Sep 2009
- Research & Ideas
Harvard and HBS: The Next 100 Years
and must be a primary area of focus at HBS. In many ways, the business school is at the center of Harvard. Moving forward, focus must be placed on cultivating a faculty and student body that can react effectively to economic crises. Harvard Business School must...
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Education
- 15 Mar 2017
- Blog Post
Tips on Holding Effective Company Recruiting Events
Coffee Chat, establish a setting that promotes two-way dialogue, and one that does not resemble an interview. Arm Presenters with Relevant Content Prepare presenters with company information, above and beyond what is on the website....
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All Industries
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle...
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Martha Lagace
Helen R. Reid
Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the...
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Publishing & Print Media
- 01 Jun 2005
- News
Cultural Revolution at GE
hiring outsiders for its top management ranks and stopped the merry-go-round of promotions and relocations for top managers. Immelt now wants managers to stay put and become experts in their industries, not just experts in management. The...
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- Portrait Project
Justin Ernest
my hope that by raising my hand in an Aldrich classroom, I am promoting awareness for stutterers everywhere. Setting an example for others to follow. Giving them optimism for the future. I am speaking out – because I can.
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- Web
Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
my definition of the word—constructive. I am building men and companies." Georges F. Doriot, in "General Doriot"s Dream Factory," Fortune , August 1967 50 Doriot also championed a global community of venture capitalists by promoting...
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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to...
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by Peter K. Jacobs
Robert G. Mondavi
Founding his winery in 1966, Mondavi is credited with putting California wineries on par with the “best in the world.” Prior to Mondavi, U. S. wines were considered “cheap imitations” at best. He was a tireless promoter of the Napa Valley...
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Food & Tobacco
Harvey S. Firestone
By securing a large tire order from Henry Ford in 1906, and aggressively promoting his tires in automobile races, Firestone was able to grow his company’s sales from $100,000 in 1901 to $15 million in 1913, joining the ranks of the “Big...
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Automotive & Aerospace
- 01 May 2013
- News
Maurice Pinto, MBA 1960
is particularly proud that his HBS fellowship might aid veterans of the wars in Iraq and Afghanistan. "I really admire people who serve in the military," he says, noting that part of his gift will be used to promote this opportunity to...
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- 25 Apr 2014
- News
Fostering a synergy at work that benefits associates as well as customers
mindset, which also has been the subject of an HBS case study. "People are people; it doesn't matter which nationality or which culture," explains Natarajan, who, in addition to leading Zensar, serves as chairman of the NASSCOM Foundation, which seeks to leverage the...
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- 01 Aug 2002
- News
Service Leadership Fellows
Omosa, Initiative for a Competitive Inner City; Juan Carlos Pereira, Presidential Commission for Investment Promotion (in Nicaragua); and (front row) Nicole Hanrahan, Women's Educational and Industrial Union; Alexis Palmer, Lincoln Center...
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- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get...
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- 01 Oct 1998
- News
Short Takes
new working paper, "How Promotions and Stockpiling Affect Brand Competition," HBS assistant professor Samuel S. Chun looks at the ways in which retailers influence competition among manufacturers when they take advantage of special deals...
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Eileen K. McCluskey