Publications

November 2022
Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan

Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details

Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India

Web

After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy &... View Details

26 Sep 2006
First Look

First Look: September 26, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=606147 Matthew A. Hunter Harvard Business School Case 806-203 Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his... View Details

Keywords: Sean Silverthorne

February 2011 (Revised April 2012)
Case

Braddock Industries, Inc.

By: William E. Fruhan

This case examines the drivers of economic value creation for shareholders, and how these drivers are reflected in various incentive compensation programs for management. The case also looks at how the economic performance of business units can be evaluated using... View Details

Keywords: Business Units; Investment; Executive Compensation; Measurement and Metrics; Performance Evaluation; Business and Shareholder Relations; Motivation and Incentives; Value Creation

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

five years, or 18.5 percent of the total by then. “All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School. “Social media has become a mainstream tactic.” Marketing... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

January 2016 (Revised February 2016)
Case

Citizens United and Corporate Speech

By: David Moss and Marc Campasano

The story of Citizens United began in late 2007, as leading members of the Republican and Democratic parties were preparing for the 2008 presidential primaries. Democrats expected a three-way contest in their party between Senator Barack Obama of Illinois, Senator (and... View Details

Keywords: Rights; Internet and the Web; Political Elections; Lawsuits and Litigation; Business and Government Relations

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not the case.” There can be plenty of... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

Web

6 Steps to Building a Better Workplace for Black Employees - Recruiting

Insights & Advice 16 Oct 2019 6 Steps to Building a Better Workplace for Black Employees Dina Gerdeman Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies To support black employees, View Details

18 Jan 2008
News

How to Monetize Happiness

August 1999 (Revised March 2000)
Case

Required Course Sucommittee: A Sentence from Hell , The

By: Clayton M. Christensen

Describes a faculty team at a leading business school that was charged with developing an integrated, cross-discipline curriculum. Shows how and why integrated projects like this are so difficult to manage. View Details

Keywords: Curriculum and Courses; Integration; Groups and Teams; Problems and Challenges

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June 1999 (Revised April 2003)
Case

Zucamor S.A.: Global Competition in Argentina

By: V. Kasturi Rangan

Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details

Keywords: Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States

Web

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting

Yet, she also needed an outlet for her creativity. Nneka knew her next professional stop would be combining her love for challenge and creative innovation at Harvard Business School. Making the connection at HBS At HBS, Nneka enjoyed her... View Details

November 2010 (Revised April 2011)
Case

Aman Resorts

By: Eugene Soltes and Aldo Sesia

This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details

Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry

March 1998 (Revised October 1999)
Case

Electronic Data Systems (EDS)

By: Rosabeth M. Kanter and Thomas Dretler

Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States

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January 2021 (Revised May 2021)
Case

Delta Air Lines: Navigating the COVID-19 Storm

By: Ted Berk and Ryan Flamerich

This case examines Delta Air Lines’ response as demand for its services plummeted in the face of the COVID-19 pandemic, with a focus on the company’s funding needs and capital structure. Following a series of initial actions, the company’s cash “burn” had reduced from... View Details

Keywords: COVID-19; Health Pandemics; Financial Condition; Capital Structure; Crisis Management; Risk Management; Business and Stakeholder Relations; Air Transportation Industry