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Show Results For
-
All HBS Web
(5,771)
- People (3)
- News (941)
- Research (3,959)
- Events (36)
- Multimedia (64)
- Faculty Publications (2,903)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- October 2015
- Case
Clearwater Seafoods
Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other...
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Keywords:
Agribusiness;
Profit;
Goods and Commodities;
Governing Rules, Regulations, and Reforms;
Product Marketing;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Canada
Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.
- July 9, 2014
- Article
A Great Negotiator's Essential Advice
The Program on Negotiation (PON), an active Harvard-MIT-Tufts consortium, honored View Details
Keywords:
Negotiation Process;
Negotiation Tactics;
Personal Development and Career;
Negotiation Style;
Singapore
Sebenius, James K. "A Great Negotiator's Essential Advice." Harvard Business Review (website) (July 9, 2014).
- June 2014
- Case
The Kursk Submarine Rescue Mission (Multimedia)
By: Anette Mikes and Tom Ryder
During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details
In addition to Russia's Northern Fleet, two other organizations got... View Details
Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.
- 2013
- Chapter
Capturing History: The Case of the Federal Radio Commission in 1927
By: David Moss and Jonathan Lackow
In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for...
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Keywords:
Capture;
History By Inference;
Economic Theory Of Regulation;
Federal Radio Commission;
Theory;
Economics;
Media and Broadcasting Industry;
United States
Moss, David, and Jonathan Lackow. "Capturing History: The Case of the Federal Radio Commission in 1927." Chap. 8 in Preventing Regulatory Capture: Special Interest Influence and How to Limit It, edited by Daniel Carpenter and David Moss. Cambridge: Cambridge University Press, 2013.
- August 2011 (Revised November 2011)
- Case
The U.S. Military Academy at West Point
By: Anat Keinan
The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for...
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Keywords:
Surveys;
Resource Allocation;
Brands and Branding;
Business and Stakeholder Relations;
Competitive Strategy;
Education Industry;
United States
Keinan, Anat. "The U.S. Military Academy at West Point." Harvard Business School Case 512-012, August 2011. (Revised November 2011.)
- April 2011 (Revised December 2017)
- Case
Latvia: Navigating the Strait of Messina
By: Rafael Di Tella, Rawi Abdelal and Natalie Kindred
This case describes Latvia's transition from a Soviet republic into an EU member, its economic boom and subsequent bust in 2008, and its policy response. After implementing significant economic and political reforms in order to qualify for EU membership in 2004, Latvia...
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Keywords:
Currency Exchange Rate;
Competitive Strategy;
Economic Growth;
Policy;
Financial Crisis;
Economic Slowdown and Stagnation;
Latvia
Di Tella, Rafael, Rawi Abdelal, and Natalie Kindred. "Latvia: Navigating the Strait of Messina." Harvard Business School Case 711-053, April 2011. (Revised December 2017.)
- 14 Aug 2023
- Blog Post
Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program
Can you tell us about your background, including your pre-MBA industry and role? I am a joint degree MBA/MPP (Masters in Public Policy) candidate at Harvard Business School and Harvard Kennedy School of Government. I graduated summa cum laude from Howard University...
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- 2009
- Working Paper
Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Negotiation Process;
Societal Protocols;
Competitive Advantage;
Cooperation
Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
- 05 Dec 2022
- What Do You Think?
How Would Jack Welch’s Leadership Style Fare in Today’s World?
pre-YouTube). He said he used it all the time with GE colleagues to help them maintain perspective. And he sent me a new copy. You may wonder why I’m having trouble with the question in the title, even if we ignore Welch’s post-retirement comments and public View Details
- Web
Business History - Faculty & Research
and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model...
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- 29 Jul 2014
- First Look
First Look: July 29
movement morphed into a violent, deadly confrontation in January, culminating in February in mass slaughter, an overthrow of government, foreign invasion, and international crisis. The four months that shook Ukraine is a case study on the interrelated problems of...
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Keywords:
Sean Silverthorne
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
infrastructure staff, as well as advertisers, were not. Musk’s stated desire to make Twitter a haven for any speech “within the bounds of the law” has led to a sharp uptick in posts advocating white nationalism, anti-Semitism, homophobia, and right-wing threats of...
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- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American...
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- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their...
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Keywords:
by Martha Lagace
- 27 Jun 2014
- Working Paper Summaries
Positive and Normative Judgments Implicit in US Tax Policy and the Costs of Unequal Growth and Recessions
Keywords:
by Benjamin Lockwood & Matthew Weinzierl
- July 2016
- Article
Taxation, Corruption, and Growth
By: Philippe Aghion, Ufuk Akcigit, Julia Cagé and William R. Kerr
We build an endogenous growth model to analyze the relationships between taxation, corruption, and economic growth. Entrepreneurs lie at the center of the model and face disincentive effects from taxation but acquire positive benefits from public infrastructure....
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Keywords:
Endogenous Growth;
Public Goods;
Corruption;
Crime and Corruption;
Entrepreneurship;
Taxation;
Economic Growth
Aghion, Philippe, Ufuk Akcigit, Julia Cagé, and William R. Kerr. "Taxation, Corruption, and Growth." Special Issue on The Economics of Entrepreneurship. European Economic Review 86 (July 2016): 24–51.
- Article
The Profits of Power: Commerce and Realpolitik in Eurasia
By: Rawi Abdelal
Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national...
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Keywords:
Performance;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Profit;
Framework;
Corporate Strategy;
Innovation and Invention;
Policy;
Decision Choices and Conditions;
Crisis Management;
Government and Politics;
Energy Industry;
Europe;
Russia;
France;
Germany;
Italy
Abdelal, Rawi. "The Profits of Power: Commerce and Realpolitik in Eurasia." Review of International Political Economy 20, no. 3 (June 2013): 421–456.
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through...
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- 01 Dec 2023
- News
Turning Point: Where Credit Is Due
misuse of funds, sparking intense criticism on social media and igniting a firestorm of public outrage, some directed toward administrators of the fund but also directed toward me. For some, it was an assault on their political...
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