Publications
Publications
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- All HBS Web
(10,841)
- Faculty Publications (2,000)
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
- December 1986
- Case
General Mills, Inc.: Manufacturing Year 2000 Task Force
By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords: Food and Beverage Industry
- 01 Dec 1986
- Conference Presentation
A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning
By: L. M. Applegate, B. R. Konsynski and J. F. Nunamaker
- November 1986 (Revised January 1988)
- Case
General Electric Exports: Financing Trade with China
By: David B. Yoffie
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
- October 1986 (Revised September 1987)
- Background Note
General Management in Diversified Firms
- June 1986
- Teaching Note
General Electric: Strategic Position--1981, Teaching Note
By: W. Earl Sasser
Teaching Note for (9-381-174). View Details
- June 1986 (Revised March 1987)
- Case
General Motors Continental N.V.: Netherlands Branch (A)
By: John A. Quelch
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
- April 1986
- Teaching Note
General Telephone of the Northwest, Teaching Note
- January 1986
- Supplement
General Electric--1984: John F. Welch, Jr., Video
By: Richard G. Hamermesh and Francis Aguilar
- 01 Jan 1986
- Conference Presentation
Idea Generation and Issue Analysis in Organization Planning
By: L. M. Applegate, J. Nunamaker and B. R. Konsynski