Publications

Publications

Filter Results: (2,833) Arrow Down
Filter Results: (2,833) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 92 of 2,833 Results →
  • July 1996 (Revised June 1998)
  • Case

Gillette Indonesia

By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
Related
  • 19 Aug 2002
  • Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

inroads in important ways in collaborative learning and R&D. When privatization and business applications start to enter the picture, which he predicted would happen by the year 2005, managers will have much to gain—or lose. Research... View Details
Keywords: by Martha Lagace
  • 01 Jun 2014
  • News

Innovation: An Orchestra of One

technology that would adapt to my playing style in real time instead of forcing me to fit a recording." Chao was right. She found former concert oboist Christopher Raphael, now chair of computer science at Indiana University, who was using View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 9 AM – 10 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 16, 2019 - December 11, 2019 View Details
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • 9 AM – 10 AM EST, 09 Jan 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: January 9, 2019 - March 6, 2019 View Details
  • 28 Jan 2014
  • First Look

First Look: January 28

predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who defined this first wave of economic fortune tellers, men such as Roger Babson, Irving Fisher, John Moody, C. J.... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored snack food and how to... View Details
Keywords: by Carmen Nobel; Consumer Products
  • April 1998 (Revised November 1999)
  • Case

Hamilton Financial Investments: A Franchise Built on Trust

By: Robert L. Simons and Antonio Davila
Provides a vehicle for students to evaluate risk management in the fast-paced mutual funds industry. A new risk manager has been hired to install new management controls and procedures. A series of decisions will determine how much business and franchise risk the... View Details
Keywords: Risk Management; Management Teams; Managerial Roles; Forecasting and Prediction; Investment Funds; Performance Evaluation; Corporate Strategy; Change Management; Financial Services Industry; Banking Industry
Related
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Related
  • 15 Dec 2015
  • First Look

December 15, 2015

or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details
Keywords: Carmen Nobel
  • 01 Mar 2010
  • News

Noted & Quoted

afford to pay their mortgages but walk away from the property instead. (Boston Globe, December 22, 2009) “How predictable was it five years ago that probably well over 90 percent of pictures are taken off smartphones?” — Jim Balsillie... View Details
Keywords: Educational Services; Information
  • Student-Profile

Mengjie "Magie" Cheng

this trend can be predicted in the sharing economy. As a result, she applied to a wide range of programs, including the quantitative marketing track at HBS, as well as programs in organizational behavior, information systems, and... View Details
  • 01 Apr 1998
  • News

Deals For Sale

often become obsolete in as little as six months, a firm can seldom predict accurately how much of its inventory will actually sell. A company like Compaq, for example, may suddenly find itself with three thousand extra modems on hand.... View Details
Keywords: Judith A. Ross
  • 01 Mar 2009
  • News

It’s the Economy

billion financial bailout program. see article America’s financial future is more closely intertwined with China’s than most people recognize, argues HBS professor Niall Ferguson in an excerpt from his new book, The Ascent of Money. In a Q&A, he View Details
Keywords: Finance; Administration of Economic Programs; Government
  • Web

Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

the trading floor. The model offers a methodology to predict the seemingly unpredictable by using the lessons of complex mathematics and probability theory to forecast stock valuations, making it possible to successfully manage risk in... View Details
  • 01 Mar 2005
  • News

Better Care at Lower Cost

through which our lives have improved,” said Christensen, the author or coauthor of several books on innovation, including the most recent, Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change. Disruptive... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 12 May 2008
  • Research & Ideas

Accounting Information as Political Currency

companies otherwise understate their earnings? A: Accrual accounting gives managers some flexibility to make estimates about the future. These estimates are usually verifiable by auditors, and on average, they provide information about future cash flows. The estimates... View Details
Keywords: by Martha Lagace
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

these forecast errors and past demand realizations to predict future demand (extrapolating). Categorizing deviations from optimal inventory policies is possible if we allow the perception about demand implied by the interpolations or... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2011
  • First Look

First Look: March 22

both requires and depletes self-control resources (Study 4). Taken together, our findings help to explain how otherwise ethical individuals predictably engage in unethical behavior. Download the paper:... View Details
Keywords: Sean Silverthorne