Demand Management - Publications - Faculty & Research

November 1996 (Revised December 1996)
Case

SAP America

By: David A. Garvin and Artemis March

SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now... View Details

Keywords: Business Growth and Maturation; Change Management; Entrepreneurship; Growth Management; Demand and Consumers; Organizational Culture; Alliances; Competitive Strategy; Corporate Strategy; United States

Citation

Find at Harvard

19 Dec 2006
First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price elasticities. Drawing upon the Slutsky... View Details

Keywords: Sean Silverthorne

28 Oct 2001
What Do You Think?

What Can We Expect in the Other War?

large organizations increase as surrogates in meeting the increased needs for a sense of community that many may feel? What new demands will be placed on managers on the front line of "the other... View Details

Keywords: by James Heskett

Web

Sharing a Strategic Perspective | Social Enterprise | Harvard Business School

Sharing a Strategic Perspective Stepping back from the day-to-day demands of leading Save the Children is an opportunity Carolyn Miles doesn’t get very often. “We are all incredibly immersed in our work here,” says Miles, who serves as... View Details

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

someone on Goodell’s team directly. Goodell will be overseeing the whole process—from his basement in Westchester, NY. Participants have also expressed concern about the reduced information flow in a virtual draft. “General managers are... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details

01 Dec 2018
News

Combating Climate Change

and chemical engineering to massive questions like climate change. Last summer I visited the huge chemical plants in Freeport, Texas. It occurred to me that if these plants are running nonstop, there are humans demanding these chemicals... View Details

07 Feb 2018
News

Helping Startups Give Back

Canadians.” Formerly a business strategy consultant at Monitor Group and marketing VP at Canadian Medical Discoveries Fund, since 2011 Goldstein has been working as an independent consultant while parenting her three young children. Adding her responsibilities at... View Details

01 Jun 2004
News

Cyberposium: Pros and Cons of Outsourcing

Sheeroy Desai, EVP and COO for Sapient, noted that his company saves 30 to 40 percent by offshoring IT — but the move has involved a significant investment in training. “Most IT organizations tend to underestimate the costs of management... View Details

Keywords: cyberposium; cost; Corporate Services

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

from ready for online voting. We can't even manage to cast and count votes accurately with the new electronic technologies. Q: In the United States it seems the public has a very low opinion of the federal government. Can government... View Details

Keywords: by Sean Silverthorne

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

business." "The statistics are correct," said Raj Kapoor (HBS MBA '96), managing director at Mayfield, a venture capital firm based in Menlo Park, California. "It's an extremely hit-driven business that's becoming more... View Details

Keywords: by Julie Hanna; Financial Services

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

Citation

Educators

Purchase

09 Jan 2006
Research & Ideas

Rebuilding Commercial Real Estate

that jobs virtually dried up. "Real estate development companies were rescinding offers to classmates of mine." When the job market for commercial real estate tanked, so did MBA student interest. Today, MBA students again are flocking to real estate courses... View Details

Keywords: by Roger Thompson; Construction; Real Estate

Web

Data for Impact: Impact Measurement from Startup to Fortune 500 C-Suite - Course Catalog

facing demands to look beyond their bottom line, to meet a broader set of responsibilities to society and our planet. This is evidenced by the strength of ESG and impact investing industries but also by the proliferation of roles... View Details

01 Dec 2005
News

A Renter’s Market

street. He looks for positive signs such as strong rental demand from city employees and blue-collar workers; a mix of rental and owner-occupied properties; successful local businesses; city revitalization projects; and informal... View Details

Keywords: Garry Emmons; Real Estate

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

opportunities and promise where others see only defeat.” At each stage of aviation's business life cycle—start-up, growth, maturity, decline, rebirth—new types of leaders emerged, such as entrepreneur C.E. Woolman at Delta in the 1920s and '30s; professional View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

Web

HBS - Financials | From the Chief Financial Officer

management training through digital solutions based on an organization’s goals. International revenue has increased each year since fiscal 2018. It now represents more than 40 percent of the group’s total, highlighted by growing View Details

01 Mar 2016
First Look

March 1, 2016

their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details