Customer Management - Publications - Faculty & Research

29 Jun 2007
First Look

First Look: June 29, 2007

Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time... View Details

Keywords: Martha Lagace

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

geographically by rolling up other companies in adjacent territories. Usually, the operating unit remains local if the relationship with local customers is important. What the acquiring company brings is some combination of lower... View Details

Keywords: by Joseph L. Bower

18 Nov 2015
Research & Ideas

Who Really Determines CEO Salary Packages?

Effects on the Design of Executive Compensation Contracts. The answer could help to explain why CEO salaries tend to be very high across the board. “There’s always been this black box surrounding what happens in the boardroom,” says Gallani, an assistant professor in... View Details

Keywords: by Carmen Nobel; Consulting

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

they have a voice, don't have proper advocacy. Many times, it's not clear that the right people are speaking on their behalf. The marketing process requires us to flesh out the voice of the customer and get the process going. Once you get... View Details

Keywords: by Martha Lagace

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We study the effects of the... View Details

Keywords: Sean Silverthorne

25 Aug 2003
Research & Ideas

Why IT Does Matter

management should understand about IT is its associated economics. Driven by Moore's Law, those evolving economics have enabled every industry's transaction costs to decrease continually, resulting in new economics for the firm and... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

Citation

Find at Harvard

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

19 Mar 2013
First Look

First Look: March 19

table. Just as negotiation theory could be enriched by principles of maneuver warfare, military doctrine offers officers and soldiers a potentially useful foundation to better understand and manage the negotiation process, especially in... View Details

Keywords: Sean Silverthorne

March 2017
Case

Cantel Medical

By: John R. Wells and Gabriel Ellsworth

Cantel Medical Corporation provided infection prevention and control products and services for patients, caregivers, and other healthcare providers. In 2016, Cantel generated sales of $665 million and net profits of $60 million, double the levels of five years earlier.... View Details

Keywords: Cantel; Charles Diker; Furniture Industry; Matrix Organization; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Chemicals; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Health Care and Treatment; Business History; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Organizational Structure; Problems and Challenges; Research and Development; Opportunities; Strategy; Adaptation; Business Strategy; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Information Technology; Biotechnology Industry; Chemical Industry; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; United States; New Jersey

Citation

Educators

Purchase

22 Apr 2022
Research & Ideas

Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance

approaches to increasing demand for workers with criminal records. The experiments asked hiring managers to make hiring decisions under different randomized “incentive-compatible” conditions. The researchers partnered with Wonolo, an... View Details

Keywords: by Jay Fitzgerald

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

Policy Experiment By: Alfaro, Laura, Anusha Chari, and Fabio Kanczuk Abstract—Emerging-market governments adopted capital control taxes to manage the massive surge in foreign capital inflows in the aftermath of the global financial... View Details

Keywords: Sean Silverthorne

08 May 2012
First Look

First Look: May 8

Author:Malcolm S. Salter Abstract Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The... View Details

Keywords: Carmen Nobel

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details

Keywords: by Kristen Senz

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage describes organizations that, Beer says, "are diametrically opposite to the firms we saw fail on Wall Street. The book's perspective also leads to answers to the question... View Details

Keywords: by Martha Lagace

July 2005 (Revised September 2016)
Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details

Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco

Citation

Educators

Purchase

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

Management Journal The Ethnic Migrant Inventor Effect: Codification and Recombination of Knowledge Across Borders By: Choudhury, Prithwiraj, and Do Yoon Kim Abstract—Ethnic migrant inventors may differ from locals in terms of the... View Details

Keywords: Dina Gerdeman

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

things incomplete” Do you want customers to refer more of their friends to your company’s website? Ask them to refer friends in arbitrary “batches” of five at a time. Looking to increase charitable giving to your nonprofit organization?... View Details

Keywords: by Carmen Nobel

November 2019 (Revised January 2020)
Case

Bayer Crop Science

By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett

In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details