Publications

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2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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17 May 2017
Working Paper Summaries

Turbulence, Firm Decentralization and Growth in Bad Times

Keywords: by Philippe Aghion, Nicholas Bloom, Brian Lucking, Raffaella Sadun, and John Van Reenen

October 1986 (Revised July 2010)
Case

Karen Leary (A)

By: Linda A. Hill

Describes the evolution of the working relationship of Karen Leary, a new manager of a Merrill Lynch retail branch, and Ted Chung, a new financial consultant in the branch. Leary has some concerns about her working relationship with Chung and with his performance.... View Details

Keywords: Management Style; Employee Relationship Management; Decision Choices and Conditions; Personal Development and Career; Performance Evaluation; Diversity; Financial Services Industry

1993
Book

British Multinational Banking 1830-1990

By: Geoffrey Jones

This book provides the first modern history of British multinational banking. It analyses their emergence, growth and performance from their origins in the 1830s until the present day. It is based on a wide range of confidential banking records, which are placed in the... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Growth and Development; Information Management; Performance; Great Britain; United Kingdom

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August 2001 (Revised April 2002)
Case

Strategic Capital Management, LLC (A)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business school, David was commissioned as a Financial Management... View Details

January 2008 (Revised May 2008)
Case

Comcast New England: A Journey of Organizational Transformation

By: Michael Beer and Anita Arun

This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details

Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England

Web

MBA/MPP & MBA/MPA-ID Harvard Kennedy School - MBA

MBA/MPP & MBA/MPA-ID Harvard Kennedy School Joint degrees with Harvard Kennedy School. The HBS/HKS joint degree programs serve a growing need of critical importance to global society: their mission is to develop leaders, skilled in View Details

11 Mar 2010
Working Paper Summaries

The Many Faces of Nonprofit Accountability

Keywords: by Alnoor Ebrahim

January 2011 (Revised April 2012)
Case

BBVA Compass: Marketing Resource Allocation

By: Sunil Gupta and Joseph Davies-Gavin

BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details

Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States

February 1997 (Revised July 2001)
Background Note

Introduction to Activity-Based Costing

By: Robert S. Kaplan

Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details

Keywords: Activity Based Costing and Management

07 Oct 2011
Working Paper Summaries

What Environmental Ratings Miss

Keywords: by Auden Schendler & Michael Toffel

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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February 2003 (Revised February 2006)
Background Note

Use and Abuse of Analogies, The

By: Giovanni M. Gavetti and Jan W. Rivkin

Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productivity. View Details

Keywords: Managerial Roles; Performance Productivity; Strategy

05 Oct 2010
First Look

First Look: October 5, 2010

tenure on the board and a prior career in investment banking/investment management are associated with proposing standards perceived as decreasing accounting "reliability"; while contributions to the Democratic Party are... View Details

Keywords: Sean Silverthorne

Program

Preparing to Be a Corporate Director

effective as a corporate director. Details Maximize your contribution as a board director Confidently assume the role of corporate directors, including legal and fiduciary duties Develop the competence and knowledge to manage critical... View Details

September 8, 2009
Article

The New Governance Paradigm

By: Nathaniel Foote and Michael Beer

Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details

Keywords: Corporate Governance; Competency and Skills; Banks and Banking; Failure; Goals and Objectives; Leadership; Management Practices and Processes; Ethics; Performance; Governing and Advisory Boards; Crime and Corruption

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June 2014
Supplement

Chung and Dasgupta: Information for Casey Clark

By: Ian Larkin and Karen Huang

The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details

Keywords: Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts

July 2012 (Revised June 2018)
Case

MC Tool

By: Richard S. Ruback and Royce Yudkoff

Two partners acquired MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive, and industrial equipment industries. In their first year of ownership, the partners... View Details

Keywords: Capital Budgeting; Risk Management; Risk and Uncertainty; Problems and Challenges; Transformation; Production; Business Strategy; Manufacturing Industry; United States