Publications

01 Mar 2024
News

Come Sail Away

When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details

Keywords: Julia Hanna; entrepreneurship; manufacturing; career path; Apparel Manufacturing; Manufacturing

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

lies in asking bigger questions about contexts other than the developed world. This will require the embrace of new sources of data, perhaps especially including digital data, including oral history. This paper is making a statement about the potential of embracing... View Details

Keywords: by Sean Silverthorne

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details

Keywords: by Staff; Auto

Web

Use of Harvard Name & Logo | About

Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the... View Details

Web

Frequently Asked Questions | HBS Online

logo on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed a paid HBS Online course. When will I receive my certificate? After the final deadline or exam... View Details

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de Microelectronique et d'Horlogerie... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

markets. This two-track approach turned out to be problematic. The branded business grew to significant volumes but continued to generate losses because the competitive environment was particularly tough for a late mover. Meanwhile,... View Details

Keywords: by Pankaj Ghemawat

23 Oct 2012
First Look

First Look: October 23

PublicationsInflection Point: New Vision, New Strategy, New Organization Authors:Nancy O.Andrews and Nicolas P. Retsinas Publication:In Investing in What Works for America's Communities. San Francisco: Federal Reserve Bank of Boston, 2012 Abstract An abstract is... View Details

Keywords: Sean Silverthorne

September 1983 (Revised December 1985)
Case

Dunkin' Donuts (C): Growth Strategy

By: Hirotaka Takeuchi

Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details

Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Retail Industry

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

16 May 2024
News

On the Job

draw on in her leadership of Black Opal Beauty and Fashion Fair cosmetics, two storied brands for people of color that she purchased in 2019 with Cheryl Mayberry McKissick. Desiree Rogers: I’m going to say my first real job in my mind,... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to its lower-cost competitors,... View Details

Keywords: by Manda Salls

January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry

February 2010
Case

Go Mobile: The Phirbol Franchise

By: Rajiv Lal and Natalie Kindred

To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details

Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi