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Show Results For
- All HBS Web
(3,003)
- People (5)
- News (815)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
- 01 Dec 2010
- News
The Father of Modern Advertising
Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from... View Details
- Profile
Luciana Baigun
online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and how they allowed farmers to find the best markets for their... View Details
- Profile
Funa Maduka
scholarship offers abroad? Was I selling out my dreams? Or myself?" Finally, after taking the advice of a mentor who told her "to just do the two years and learn," Funa accepted the offer. "In hindsight," she... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack preferences, the team gained insights... View Details
- 01 Apr 2000
- News
The World at a Click
win-win situation," Brier declares. "The buyer can get the price he or she wants, and the suppliers -- the airlines or the hotels -- can sell their excess inventory without jeopardizing their retail prices." Priceline currently meets more... View Details
Keywords: Margie Kelly
- 16 Dec 2020
- News
A Creator in the Era of Disruption
needed, and supply them with cheaper minutes that it had bought at a bulk discount. Because the buyers would purchase these minutes on credit, it made sense for their neighbors to sell to them, because they could more easily assess the... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
LV:There’s certainly a symbolic vibe when the Dow gets to 20,000-- something to celebrate to the extent that it reflects the American economy’s long history of growth, profitability, and success. For the professional and institutional investors who today do the bulk of... View Details
Keywords: by Jim Aisner
- Portrait Project
Raamin Mostaghimi
for in full with a year in poverty in a camp in southwestern Pakistan, with a night huddled under a blanket in the bed of a Toyota Hilux fleeing from the bullets of the Iranian border patrol, and with four years sewing baby clothes and oven mitts with borrowed machines... View Details
- 20 Feb 2018
- News
David Perry’s Green Revolution
working on at an oil refinery for Exxon to startup CEO. (Perry exhibited his entrepreneurial vision while at HBS, telling the Bulletin in 2001 that he wrote four business plans while earning his MBA.) After running and selling two... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
months” Sell the experience. A magician can be highly skilled in illusion techniques, yet may not know how to perform--or sell--the experience in a way that will resonate with an audience. In the same way, successful companies have... View Details
- 26 Jan 2017
- News
Finding a Path out of Poverty
struggle between hope and despair,” Magwegwe recently told the online magazine Destiny Man. His first break came when a street vendor selling fruits and vegetables struck up a friendship with Magwegwe and learned of his dream to go to... View Details
Keywords: Margie Kelley
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Discovering Working Options; The Entrepreneur's Tool Kit; Transitions and Transformations; and Strengthening Your Role as a Nonprofit Board Member. The Breakthrough Insights program was an experiment that proved to be an unbridled success, View Details
- Profile
Cristina Ros Blankfein
look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City area. The pair also unveiled a website to View Details
- Web
DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
first salesman. While Xerox, Hewlett-Packard, and other companies made motions to buy DEC, ARD refused. "[ARD] wouldn't buy and sell companies at the first opportunity," Olsen wrote. "The General really preached this and practiced it. It... View Details
- Profile
Jessica Kramer
As an economics major at Dartmouth looking for career direction, Jessica Kramer saw Morgan Stanley’s employment offer as “a good way to earn my chops” in business. Two years selling interest-rate derivatives in New York City, plus another... View Details
- Web
Investment Strategies - Course Catalog
Distressed Situations Asset Value Investing Short Selling Activism The materials consist of cases, class polls, and a textbook. A number of classes are built around visits from successful and well-known money managers. Copyright © 2023... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
furniture, it worked out perfectly,” says Lackley. “Mark’s the idea guy, and I’m the businessperson.” Lackley left Open Market before her wedding and began to help Mark with selling commissioned pieces of furniture. She briefly returned... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
market for any electronic product. Historically, Apple was trying to sell to its installed base of Mac users, and that base has never been large enough to amount to a hill of beans. Q: What do you think of what Jobs calls the BMW strategy... View Details
Keywords: by Sean Silverthorne
- Web
Buy Now, Pay Later: The Usurer's Grip (1912)
The Rise of Installment Selling Home Finance Cars on Time The Secondary Credit Market The Usurer's Grip Research Links Credits In addition to its print publications, the Russell Sage Foundation also harnessed the new medium of film to... View Details