Marketing Plans - Publications - Faculty & Research

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for example, usually correlated to attention to detail and a lack of impulsive behavior, she says;... View Details

Keywords: Dan Morrell

03 Jan 2007
First Look

First Look: January 3, 2007

around the globe. As he considers 3i's performance through the first quarter of 2006 (3i's fiscal year 2006), he must balance his satisfaction at the firm's results and progress in the recent buoyant market with the question of whether... View Details

Keywords: Sean Silverthorne

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Courses by Faculty Unit - Course Catalog

Financial System David Moss Spring 2025 Q3Q4 3.0 Global Trade, Capital and National Institutions (also listed under General Management) Laura Alfaro Spring 2025 Q3 1.5 Globalization and Emerging Markets Reshmaan Hussam Spring 2025 Q3Q4... View Details

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

the pass-through of both gas prices and nominal exchange rate fluctuations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54935 forthcoming Consumption, Markets & Culture Big Data By: Deighton, John A. Abstract—Big... View Details

Keywords: Dina Gerdeman

01 Mar 2023
News

Action Plan: Casting Call

market over the years. While the company continues to make envelopes and printed products, it also produces packaging for pharmacies and other e-commerce mailing needs. With 9 manufacturing facilities and more than 20 sales offices in the... View Details

Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing

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Working with Professors at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

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Europe - Global Activities 2020

even though differences may not seem like much, what matters most is how people themselves perceive those differences.” Muneeb Ahmed MBA 2020 Reinert taught the case in his fall 2019 Globalization and Emerging Markets elective, where it... View Details

01 Dec 1996
News

Faculty Symposium Honors McArthur

McCraw, who chaired the group that Dean Kim B. Clark had asked to plan the event. "Only a small fraction of that work could be captured in this symposium," he added. "We had 8 sessions, but we could easily have had 25." READ MORE... View Details

Keywords: Daniel Penrice

26 May 2016
News

W. James McNerney Jr., MBA 1975

abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in marketing... View Details

Keywords: Susan Young; Air Transportation; Transportation

01 Dec 2002
News

HBS Alumni Association Board of Directors: President's Report

addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details

11 Jul 2012
News

A Man, and a Plan, in Africa

the fastest-growing markets over the next several decades, building on the energy, skills, and aspirations of many of those people, offering a great opportunity for investors and businesses to ‘do well while doing good.’” Asked about his... View Details

Keywords: Administration of Economic Programs; Government

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

The financial field may be permanently changed by the explosive ups and downs of the tech sector, but old standards of quality and planning will still make or break new businesses, HBS professor Howard H. Stevenson said. In his keynote... View Details

Keywords: by Carrie Levine

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Winning with Digital Platforms Online Course | HBS Online

business models as new marketplace challenges arise Define the factors platforms must consider when entering adjacent markets Propose an action plan for a startup platform, Picabuu, to address a network... View Details

Portrait Project

Kathleen Schlaff

You never ever know what is around the corner. No matter how well planned I thought my life was, it really threw me a few curve balls this year. When my aunt called me last summer to tell me that my father, who I adore, had unexpectedly... View Details

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

Entrepreneurship, has been teaching courses in real property since the 1970s. The author of many books on the subject, including, most recently, The Real Estate Game, Poorvu sees the housing issue as suffering from a lack of comprehensive, regional View Details

Keywords: by Garry Emmons; Construction; Real Estate

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

is new and there's no way I could execute without my first year at HBS. From go-to-market planning in Marketing to understanding how VCs and term sheets work in The Entrepreneurial Manager course, I am... View Details

23 Jun 2015
First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details

Keywords: Sean Silverthorne

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Building and Sustaining a Successful Enterprise - Course Catalog

causes of the challenges that the general managers in our cases are facing, and to develop action plans for resolving them. During case discussions, we will seek to answer some of the following questions, which are relevant to companies... View Details

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

sector, taking what we had learned about name selection and availability and making it accessible inexpensively to everyone, everywhere,” says Master. Say you have a name in mind for a financial planning service firm. Type in your name... View Details

Keywords: Julia Hanna

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

music, as major players make significant changes to their business model in an effort to adapt to technological changes. We are at a critical inflection point, and the opportunity to shape the direction of the industry inspires me greatly. What are your View Details

Keywords: Entertainment / Media / Sports

Publications