Publications

SSRN

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2013
Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry

SSRN

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February 2008
Teaching Note

The Pacific Sentinel Series (TN)

By: Kathleen McGinn and Dina Pradel

Teaching Note for [903133] and [903136]. View Details

Keywords: Acquisition; Planning; Publishing Industry

August 1995
Case

Quality Printing

By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu

Keywords: Publishing Industry

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November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

Web

Generative AI Newsletter | Baker Library

Generative AI Newsletter Generative AI is a biweekly newsletter published by Baker Library. Librarians at Baker sift through the vast amount of content being published on AI to find the most interesting and... View Details

Fast Answer

Sustainability in Agriculture and Agribusiness

This is a part of Baker Library's Sustainability Research Guide. Background Readings: Approaches to Sustainable Agriculture This report is published by International Union for Conservation of Nature (IUCN). IUCN is composed of both... View Details

01 Jun 2003
News

Books

turn, moving ideas on new paths to market and perhaps even publishing research to enhance industry knowledge will provide new and important ways for companies to realize the value of their discoveries. — Laura Singleton (MBA ’88) Artful... View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Publishing Industries (except Internet)

24 Apr 2014
News

Optimizing search technology

Olivier Dumon (MBA 1998) is managing director of academic and government markets for global publishing giant Elsevier, where he’s working on optimizing online search protocols. He believes that the more the technology is improved, the... View Details

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

For Harvard Business School faculty, summer marks the perfect time to catch up on reading for work and pleasure. We asked six faculty what they're looking forward to digging into over the next few months. Jeff Bussgang wo of my books during the “summer of COVID” have... View Details

Keywords: by Carmen Nobel; Publishing; Publishing

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010 arrests, but the Harvard Business... View Details

Keywords: by Kim Girard; Publishing; Publishing

February 2009 (Revised December 2009)
Case

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas

In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details

Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry

July 1998 (Revised November 1998)
Supplement

The Pellegrins (B)

By: John A. Davis

Supplements the (A) case. View Details

Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry

November 1991
Case

Time Inc. and New Magazine Development (A)

By: David J. Collis and Nancy Donohue

Keywords: Journals and Magazines; Product Development; Publishing Industry

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January 1992
Case

Metreke Cards

By: Steven C. Wheelwright

Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details

Keywords: Business or Company Management; Operations; Production; Product; Publishing Industry

March 1983 (Revised April 1987)
Teaching Note

McGraw-Hill Book Co.: Micro Computer Resource Center, Teaching Note

By: F. Warren McFarlan

Keywords: Information Technology; Publishing Industry

November 1993 (Revised June 2007)
Case

Jack Thomas

By: John P. Kotter and Andrew P. Burtis

This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details

Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry