Filter Results:
(2,512)
Show Results For
- All HBS Web
(4,543)
- People (15)
- News (1,175)
- Research (2,512)
- Events (13)
- Multimedia (10)
- Faculty Publications (945)
Show Results For
- All HBS Web
(4,543)
- People (15)
- News (1,175)
- Research (2,512)
- Events (13)
- Multimedia (10)
- Faculty Publications (945)
Sort by
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories, many retailers were able to respond to and effectively co-exist with Walmart. Related... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the Stud Muffins in a poll of fans.... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
put himself in a position to make a smart move when the time was right. When the Patriots first went on the market in the late 1980s, Kraft was wrapped up in other businesses and apparently didn't have the... View Details
Keywords: by Michael Wheeler
- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
general, what did your research conclude about how intellectual property rights influence international technology transfer? Are there certain facets of IPR that, when present, lead to increased technology transfer? A: We found that in a sample of sixteen countries in... View Details
Keywords: by Cynthia Churchwell
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
us to the question of whether the U.S. automobile industry should qualify for help. Where should we draw the line? Is it now time for ideology to take over? What do you think? Original Article In view of world financial events, which take... View Details
Keywords: by Jim Heskett
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the program, we'll spend time on the allied issues of pricing, profitability, customer value, and what this means for account management. Market segmentation and account selection. Essential for aligning... View Details
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
strong example here, with the continued success of its Quicken application against Microsoft Money. The key is finding a large enough market that requires specialized capabilities. Leverage other capabilities from keystones. Effective... View Details
Keywords: by Marco Iansiti & Roy Levien
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
pleasant"). In a related experiment, 29 of the participants returned two months later to repeat the same experiment, but this time they were asked to gauge whether a face could formulate a plan, feel pain, and had a mind. The results... View Details
Keywords: by Carmen Nobel
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
results. Some time ago, the Mayo Clinic decided to focus on the priority of reducing the amount of time patients wait to be seen. As a result, today you can get a Mayo Clinic diagnosis within 24 hours. For... View Details
- August 2009
- Supplement
The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)
By: Willy C. Shih
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- April 1986 (Revised May 1988)
- Case
Sun Microsystems, Inc. (B)
By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
comes home with something for a child and the child hates it, this good feeling can go out the window, and frustration can become the governing perception." Take time to extract meaning from data. Too often, View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
out many consumers with older iPhones or Android models. "Apple might be hamstrung by an incompatibility issue that the company intentionally introduced," Edelman says. Shih agrees that selling technology is tricky in a market... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
from the James Patterson brand. Patterson brings an ad man's sophistication to marketing his work. "I see his success as a sublime integration of operations and marketing," says Deighton, who taught the case to MBAs for the... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States,... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
For the longest time nobody thought malls would be seriously hurt by ecommerce but now we have enough evidence to believe that the tsunami is actually coming. If you are not careful about thinking through the implications, you will be... View Details