Publications

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and strategies that improve... View Details

Keywords: by Hong Luo and Alberto Galasso

February 2011
Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska

It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details

Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry

04 May 2010
First Look

First Look: May 4

most rigorous extant methodologies for detecting "tunneling," or efforts by firms' controlling owner managers to take money for themselves at the expense of minority shareholders. We find that, in contrast to prior views, Indian... View Details

Keywords: Martha Lagace

05 Feb 2008
First Look

First Look: February 5, 2008

transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they... View Details

Keywords: Martha Lagace

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

they will notice as the product improves from release to release. Manage customers' over- and under-expectations. When it comes to successfully deploying AI in the real world, half of the battle is over expectation View Details

Keywords: by Rocio Wu

21 Jun 2011
First Look

First Look: June 21

their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their... View Details

Keywords: Sean Silverthorne

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management.... View Details

Keywords: by Sean Silverthorne; Auto

April 2009
Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details

Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation

Read Now

May 2011 (Revised March 2013)
Case

Marshall & Gordon: Designing an Effective Compensation System (A)

By: Heidi K. Gardner and Kerry Herman

CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details

Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry

05 Apr 2011
First Look

First Look: April 5

nation has contributed importantly to the success. His challenge is to allocate resources among new areas to explore for petroleum and new sources of energy and to develop managers with the capability of leading those businesses in the... View Details

Keywords: Sean Silverthorne

21 Aug 2012
First Look

First Look: August 21

PublicationsThe Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence Authors:David Collis, David Young, and Michael Goold Publication:Journal of International Management 18, no. 3 (September... View Details

Keywords: Sean Silverthorne

31 Jan 2012
First Look

First Look: Jan. 31

avoidable ways. This article is based on the analysis of hundreds of work diaries from professionals describing everyday events that involved high-level managers in their companies. The analysis uncovered four major types of actions that... View Details

Keywords: Sean Silverthorne & Carmen Nobel

September 2009
Article

Are You Having Trouble Keeping Your Operations Focused?

By: Robert S. Huckman

As a business broadens over time, it can lose the operational edge that led to its original success. Core strengths atrophy, efficiency or quality suffers, and sharper rivals close in to take advantage of the loss of focus. In his classic article "The Focused Factory"... View Details

Keywords: Business Units; Business Growth and Maturation; Goals and Objectives; Resource Allocation; Operations; Performance Efficiency

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