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Show Results For
- All HBS Web
(4,175)
- People (9)
- News (1,591)
- Research (1,145)
- Events (14)
- Multimedia (129)
- Faculty Publications (580)
- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In... View Details
Keywords: by Wendy Guild
- 13 Aug 2019
Forte MBA Forum for Women in Houston
HBS Admissions officers and alumnae will be at the Forté Forum to meet prospective MBA candidates. View Details
- 02 Apr 2021
- Research & Ideas
Salary Negotiations: A Catch-22 for Women
the corporate ladder in her book Lean In, critical obstacles still stand in the way of gender equity, particularly when it comes to pay and promotions. Based on the results of their study, Zlatev and his... View Details
Keywords: by Kristen Senz
- 02 Apr 2019
- Research Event
Women Pay a Higher Career Price in Today's Always-On Work Culture
Top leaders of a global consulting firm longed to add more women to its partner ranks, if women would just put in the hours necessary to compete. But mothers would always... View Details
- April 2010
- Case
A Giant Among Women
By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
- 25 Feb 2020
- News
What’s Really Holding Women Back?
- 12 May 2020
- Blog Post
Leaving a Career in Tech for Venture Capital and Entrepreneurship
I’m Gaurav Bhogale, from the HBS class of 2021. While I grew up in Mumbai, before HBS I spent 8 years at Google in San Francisco and Sydney, helping drive product engagement and growth for apps like Google... View Details
- 09 May 2013
- HBS Seminar
D.J. Wu, Georgia Tech
- 06 Aug 2017
- News
How This U.S. Tech Giant Is Backing China’s Tech Ambitions
- 24 Apr 2014
- News
Mentoring women to become leaders in Japanese business
Wakana Tanaka (MBA 2003) talks about being a leader and mentor for women in Japanese business and society. (Published April 2014) View Details
- 04 Dec 2024
The MBA + Master's Tour Women in Business
Join The MBA + Master's Tour for Women in Business to connect with top business schools, including HBS, from the comfort of your own computer or mobile device. View Details
- 29 Jun 2021
Women in Industry Series: Retail & Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and how HBS has played a role View Details
- 14 Sep 2023
The MBA Tour: Spotlight on Women in Business
Interested in learning more about the Harvard MBA? Join us on September 14th at The MBA Tour: Spotlight on Women in Business hosted by GMAC. This virtual event is a great... View Details
- 16 Jun 2017
- News
Managing Student Personal Tech in the Case Classroom By Emma Simmons
- 02 Aug 2022
- Blog Post
From HBS to Cutting-Edge Tech
like creating a work-life balance and the pursuit of happiness. With changing times, it is important for the curriculum to reflect on living a fulfilled life and not just relentlessly pursuing the next promotion! How did HBS prepare you to advance View Details
- 28 May 2019
- News
Tech for the People
first post-HBS year as a Leadership Fellow made total sense for Tsai, a Stanford graduate with a tech background who came to HBS “to learn to lead in ways that are consistent with my values and beliefs.”... View Details
Keywords: Deborah Blagg
- 01 Dec 2014
- News
Taking Tailoring High Tech
Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in... View Details
- 30 Sep 2022
- Blog Post
Latina Women in Leadership: Jacqueline Burgos (MBA 2014)
of Sales and fell in love with the sales and marketing side of the tech and media business. It’s always changing and the problems – from product monetization, streaming, to automation – have reinvigorated... View Details
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)