Filter Results:
(5,724)
Show Results For
- All HBS Web
(5,724)
- People (4)
- News (1,164)
- Research (3,258)
- Events (80)
- Multimedia (165)
- Faculty Publications (2,669)
Show Results For
- All HBS Web
(5,724)
- People (4)
- News (1,164)
- Research (3,258)
- Events (80)
- Multimedia (165)
- Faculty Publications (2,669)
- 07 Mar 2023
- Video
Marie Curie: A Pioneer in Science
- 07 Apr 2022
- News
The Science of Choking Under Pressure
- 06 Aug 2012
- News
Harvard Business School Announces 2012 Kaplan Life Sciences Fellows
- March 2001
- Case
FIRST: For Inspiration and Recognition of Science and Technology
Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details
Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology
Sahlman, William A. "FIRST: For Inspiration and Recognition of Science and Technology." Harvard Business School Case 801-380, March 2001.
- 01 Jun 2008
- News
HBS Creates Life Sciences Fellowship Fund
Next fall’s entering MBA Class of 2010 will include up to ten students who have received $20,000 fellowships based on their academic or professional excellence in the field of life sciences. Financial support from the Life Sciences... View Details
- November 2012
- Teaching Plan
The Langer Lab: Commercializing Science (TP)
By: Vicki L. Sato and Annelena Lobb
The Langer Lab at the Massachusetts Institute of Technology (MIT) was a unique operation. Its head, Robert Langer, had always focused on selecting ideas to research that would have the greatest positive impact for humanity, and he encouraged an unusual... View Details
Keywords: Computers; Industry Evolution; Entrepreneurship; Intellectual Capital; R＆D; Technology Transfer; Patents; Research and Development; Massachusetts
Sato, Vicki L., and Annelena Lobb. "The Langer Lab: Commercializing Science (TP)." Harvard Business School Teaching Plan 613-014, November 2012.
- 11 Apr 2012
- News
The New Science of Viral Ads
- 05 Jun 2017
- HBS Conference
Digital Technologies in the Social Sciences
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 08 Oct 2020
- News
What Science Tells Us about Time and Happiness with Ashley Whillans
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 27 Apr 2015
- News
Science Shows Humblebragging Doesn’t Even Work
- 14 Jan 2021
- News
Why All Data Science Is Political
- 07 Sep 2016
- News
2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship
- 12 Feb 2015
- Video
Happy Money, The Science Of Smarter Spending
- 26 Sep 2019
- News
Kill science funding and you kill the future tech economy
- 29 Jul 2013
- News
Happy Money: The Science of Smarter Spending - Buying Experiences
- September 2012
- Article
Bringing Science to the Art of Strategy
By: A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow
For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details
Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).