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  • 05 Aug 2002
  • Research & Ideas

Understanding the Process of Innovation

have been struggling for years to develop new products that don't rely on movie tie-ins. How can this be? "Inside the large manufacturers you've got middle managers who want to put forward only those products that look like what's... View Details
Keywords: by Loren Gray
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

before innovations like bunless sandwiches and boneless ribs, Disney began harnessing the power of limited availability by making its movies available for limited periods. The company locks away Dumbo, Cinderella, Peter Pan, and other... View Details
Keywords: Re: Michael I. Norton
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

you enjoy them so much." Kraus talks about the movie The Bucket List and the character played by Jack Nicholson, whose sole goal was professional success. The character played by Morgan Freeman was focused on being a good family man.... View Details
Keywords: by Dina Gerdeman; Education
  • 21 Jan 2014
  • First Look

First Look: January 21

highlight the prevalence of discrimination in online marketplaces, suggesting an important unintended consequence of a seemingly routine mechanism for building trust. Download working paper: http://ssrn.com/abstract=2377353 When to Sell Your Idea: Theory and Evidence... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming rights from View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for peer-to-peer sharing of View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

that occurs when group members reflect seems integral to the creative process." Sometimes, literally sleeping on an idea —perhaps dreaming about it — is enough to provide the necessary perspective and get a group moving from divergence to convergence. Something as... View Details
Keywords: by Laurie Joan Aron
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from... View Details
Keywords: by Garry Emmons; Service
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's racy image. We asked John... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 19 Aug 2002
  • Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood movie The Matrix, for example,... View Details
Keywords: by Martha Lagace
  • 28 Oct 2013
  • Research & Ideas

Responsible Leadership in an Unforgiving World

Struggle is an experience we instinctively avoid, looking for any way to minimize the hard work and pain involved in getting what we want. And yet—nearly every book we read and movie we watch involves someone struggling mightily to... View Details
Keywords: by Michael Blanding
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

cameo. Click to watch. As we watched movie stars, singers, and celebrity chefs sub for Alexa, multiple voice-enabled devices were depicted front and center in the ad’s humorous narrative, which showed a bit of what is at stake in the... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second largest player in the market, AFM, Çavuşoğlu focused on institutionalizing... View Details
Keywords: Dina Gerdeman
  • 18 Feb 2015
  • First Look

First Look: February 18

failures to protect citizens. The paper argues that avoiding complicity should be the appropriate focus of managerial responsibility. February 2015 Management Science When to Sell Your Idea: Theory and Evidence from the Movie Industry By:... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

books, and movies has increased sharply. Download the paper: http://www.hbs.edu/research/pdf/09-132.pdf Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration Authors:Mark... View Details
Keywords: Martha Lagace
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

revolution. The facts are undeniable. Watch an old movie in which people remove the telephone receiver from the wall, type (either manually or electronically), and even begin to email (as in "You've Got Mail!"). It's always good... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 19 Mar 2013
  • First Look

First Look: March 19

on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the View Details
Keywords: Sean Silverthorne
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

conflict, and trial and error to advantage. At Pixar, for example, the company was caught up short in 2008 in a clash over production schedules for the movie Up and the short film Cars Toons. Blindsided by news that Cars Toons was behind... View Details
Keywords: by Kim Girard
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

Guess? Tommy's wireless device has GPS-like location-sensing capabilities.) Tommy's tempted, but he's running late to meet Jenny—and she wanted to go to a movie anyway. Still, it can't hurt to ask her. He pushes a button and calls Jenny.... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 01 Mar 2017
  • Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

social events such as movies and bingo nights, providing additional opportunities to observe their patients and identify who has suddenly stopped showing up for activities, an early indication that something seriously wrong might be... View Details
Keywords: by Michael Blanding; Health
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