market research - Publications - Faculty & Research

Research Summary

General research interests

Effects of marketing actions on food choices, energy intake, and obesity.
Psychophysics of package and portion size perception and preferences.
Mere-measurement and self-generated validity effects in survey research.
Attention and choice... View Details

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research databases: understand industries, competitive landscape, consumers. eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are... View Details

01 Jun 2007
News

Faculty Research Online

Program for Leadership Development, discuss the fine points of leadership development. Visit http://hbswk.hbs.edu/item/5512.html. What’s Behind the Private-Equity Boom? More than $200 billion worth of private-equity deals were agreed to in 2006. Are public View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry

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29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

interesting ideas about what constitutes the best marketing strategy for a star athlete. Q: Was there anything in your research that surprised you? A: I am not sure surprised is the right word, but I was... View Details

Keywords: by Sarah Jane Gilbert; Sports

25 Aug 2021
News

PRIMO 2021: An Introduction to Research

01 Dec 2011
News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

Web

Finance - Faculty & Research

research to cover recent developments, including the continued growth of high fee alternative asset management and a shift away from banks to lending by nonbank financial intermediaries. We interpret both the growth of the sector and the... View Details

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Market Perspectives

economic literature. Select the "Find It @ Harvard" link to access the full-text article. JSTOR - Full-text access to business/economics/finance journals, some dating back to late 1800's. National Bureau of Economic Research... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized... View Details

Keywords: Dina Gerdeman

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Making Markets

Passport Mintel Health/Tech/Life Sciences-focused: Frost & Sullivan BCC Research EMIS Technavio HBS cases: Have any cases been written about the market and/or incumbents? HBS case... View Details

Research Summary

Public Policy and Markets

By: Willis M. Emmons

William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser

Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

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Leadership - Faculty & Research

Be Either Assets or Liabilities to Pursuing Growth in New Sectors By: Ryan Raffaelli Fall 2024 | Article | MIT Sloan Management Review In more than a decade of researching innovation, I have observed how organizations respond to new... View Details

27 Aug 2019
News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

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Faculty & Research - Leadership

videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... July 22, 2024 Article Harvard Business Review Digital Articles Why People Resist Retirement By: Teresa M. Amabile View Details

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

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