Filter Results
:
(626)
Show Results For
-
All HBS Web
(626)
- People (7)
- News (179)
- Research (307)
- Multimedia (12)
- Faculty Publications (198)
Show Results For
-
All HBS Web
(626)
- People (7)
- News (179)
- Research (307)
- Multimedia (12)
- Faculty Publications (198)
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
to convince consumers to buy luxury goods." The Swiss watchmaker Patek Philippe promotes the idea that its products can be handed down from one generation to the next, for example. With such a limitless time frame for enjoyment, and...
View Details
Keywords:
by Julia Hanna
- 01 Jun 2012
- News
Nightclubs: Getting down globally
- 19 Jun 2014
- News
Dress down to move up
- 2018
- Working Paper
Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment
By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and...
View Details
Sippl, Kristin. "Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment." Working Paper, September 2018. (Work in Progress.)
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more...
View Details
Keywords:
Price;
Growth and Development Strategy;
Brands and Branding;
Distribution;
Luxury;
Food and Beverage Industry;
France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- July 2002 (Revised July 2008)
- Case
Value Retail
By: Arthur I Segel and Ani M Vartanian
Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan on land he was about to acquire for 7.26 million lira....
View Details
Segel, Arthur I., and Ani M Vartanian. "Value Retail." Harvard Business School Case 803-008, July 2002. (Revised July 2008.)
- September 2018 (Revised November 2018)
- Case
An Innovative Anti-bribery Commitment?
By: Eugene Soltes
Reebonz, an online luxury goods platform based in Singapore that operates across the Asia-Pacific region, offers its investors the opportunity to redeem shares if either the firm or its founder are investigated by the U.S. or U.K governments with regard to complying...
View Details
Keywords:
Foreign Corrupt Practices Act;
United Kingdom Bribery Act;
Law;
Leadership;
Moral Sensibility;
Financial Services Industry;
Technology Industry;
United States;
United Kingdom;
Asia
Soltes, Eugene. "An Innovative Anti-bribery Commitment?" Harvard Business School Case 119-039, September 2018. (Revised November 2018.)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
View Details
Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- July 11, 2024
- Article
Research: New Hires’ Psychological Safety Erodes Quickly
By: Derrick P. Bransby, Michael J. Kerrissey and Amy C. Edmondson
Across industries, from manufacturing to health care, the luxury of waiting years to benefit from new talent is long gone. Thriving in today’s dynamic economy means bringing new hires up the learning curve faster than ever. Yet, the authors’ latest research suggests...
View Details
Bransby, Derrick P., Michael J. Kerrissey, and Amy C. Edmondson. "Research: New Hires’ Psychological Safety Erodes Quickly." Harvard Business Review Digital Articles (July 11, 2024).
- Research Summary
Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks
Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use...
View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and...
View Details
Keywords:
Carmen Nobel
- November 2004 (Revised September 2007)
- Case
The Mitchell Family and Mitchells/Richards
By: Amy C. Edmondson, John A. Davis, Corey B. Hajim and Kelly Mulderry
Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer service. A family-run business, Mitchells has built its success with a customer service strategy known internally as "hugging." The term...
View Details
Keywords:
Family Business;
Customer Relationship Management;
Knowledge Management;
Service Delivery;
Organizational Culture;
Expansion;
Information Technology;
Retail Industry
Edmondson, Amy C., John A. Davis, Corey B. Hajim, and Kelly Mulderry. "The Mitchell Family and Mitchells/Richards." Harvard Business School Case 605-047, November 2004. (Revised September 2007.)
- 20 Nov 2010
- News
Why are Asian women aspiring to Western ideals of beauty?
- February 2016 (Revised February 2020)
- Teaching Note
Oberoi Hotels: Train Whistle in the Tiger Reserve
By: Ryan W. Buell and Ananth Raman
Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization with a standardized service model can repeatedly delight...
View Details
Keywords:
Service Quality;
Service Management;
Service Quality Competition;
Customer Management;
Customer Service Excellence;
Employee Empowerment;
Employee Engagement;
Employee Training;
Hospitality;
Hotel Industry;
Service Delivery;
Service Operations;
Customer Satisfaction;
Employees;
Training;
Quality;
Accommodations Industry;
India
- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset...
View Details
Keywords:
Carbon Footprint;
Carbon Offsetting;
Environmental Accounting;
Climate Change;
Environmental Sustainability;
Pollution;
Cross-Cultural and Cross-Border Issues;
Misleading and Fraudulent Advertising;
Non-Governmental Organizations;
Brands and Branding;
Food and Beverage Industry;
Fiji;
United States
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
- 18 Jun 2018
- News
Why It Pays to Break the Rules at Work
- 23 Jan 2020
- News
Five Ways Hospitals Will Change in Next Decade
- 09 Jul 2018
- Video
Sergio Velasquez-Terjesen
- August 2007 (Revised March 2008)
- Case
Fiyta - The Case of a Chinese Watch Company
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty
Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or...
View Details
Keywords:
Brands and Branding;
Product Marketing;
Product Positioning;
Demand and Consumers;
Consumer Behavior;
Consumer Products Industry;
Electronics Industry;
China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li, and Tracy Manty. "Fiyta - The Case of a Chinese Watch Company." Harvard Business School Case 308-025, August 2007. (Revised March 2008.)
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details