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-
All HBS Web
(3,514)
- People (17)
- News (849)
- Research (1,505)
- Events (15)
- Multimedia (33)
- Faculty Publications (569)
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- November 2009
- Case
The Explosion of Genetic Testing: Opportunities and Challenges
By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
This case study invites the reader to consider genetic testing in several different lights. First, can the business of genetic testing be considered a disruptive innovation to the current drug therapy model as defined by Harvard Business School Professor Clay...
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- August 1986 (Revised May 1989)
- Case
Timken Co.
Describes the efforts of the Timken Co., a major international producer of bearings and steel, to develop an effective employee communication program. The case examines the intense international competitive atmosphere, the recent record of job losses in related...
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Hattersley, Michael E. "Timken Co." Harvard Business School Case 387-035, August 1986. (Revised May 1989.)
- Article
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn...
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Keywords:
Churn/retention;
Field Experiment;
Pricing;
Tariff/plan Choice;
Targeting;
Customer Relationship Management;
Price;
Performance Effectiveness
Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
- September 2016
- Article
Enhancing the Practical Relevance of Research
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the...
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Keywords:
Research Questions;
Relevance;
Rigor;
Practice-based Research;
Research;
Communication;
Media;
Education Industry
Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
- September 2007 (Revised August 2008)
- Case
Suncor in the Oil Sands Industry
By: Forest L. Reinhardt and Nazli Uludere
Describes the economics, technology, and politics of the oil sands industry, focusing on one of the industry's leading firms. Oil sands deposits in Alberta represent a potentially vast reserve of hydrocarbons, but the extraction, refining, and transportation challenges...
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Keywords:
Economics;
Non-Renewable Energy;
Government and Politics;
Supply and Industry;
Natural Environment;
Competitive Strategy;
Environmental Sustainability;
Energy Industry;
Alberta
Reinhardt, Forest L., and Nazli Uludere. "Suncor in the Oil Sands Industry." Harvard Business School Case 708-023, September 2007. (Revised August 2008.)
- 2018
- Working Paper
Shipping Fees and Product Assortment in Online Retail
By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below...
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Keywords:
Shpping Fee;
E-commerce;
Multi-category Demand;
Search Costs;
Shipping Membership;
Spending;
Consumer Behavior;
Retail Industry
Chen, Chaoqun, and Donald Ngwe. "Shipping Fees and Product Assortment in Online Retail." Harvard Business School Working Paper, No. 19-034, September 2018.
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex...
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Keywords:
Mathematical Methods;
Applications and Software;
Attitudes;
Entrepreneurship;
Energy Conservation;
Power and Influence;
Growth and Development Strategy;
Energy Industry;
United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- September 2004 (Revised June 2005)
- Case
QUALCOMM, Inc. 2004
By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind
QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of...
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Keywords:
Business Startups;
Government and Politics;
Leadership Style;
Resource Allocation;
Product Positioning;
Problems and Challenges;
Information Technology;
Mobile and Wireless Technology;
China;
India
Yoffie, David B., Pai-Ling Yin, and Elizabeth Kind. "QUALCOMM, Inc. 2004." Harvard Business School Case 705-401, September 2004. (Revised June 2005.)
- Other Article
How to Make Remote Monitoring Tech Part of Everyday Health Care
By: Samantha F. Sanders, Ariel Dora Stern and William J. Gordon
Remote patient monitoring is a subset of telehealth that involves the collection, transmission, evaluation, and communication of patient health data from electronic devices. These devices include wearable sensors, implanted equipment, and handheld instruments. During...
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Keywords:
Health Care and Treatment;
Information Technology;
Analytics and Data Science;
Technology Adoption
Sanders, Samantha F., Ariel Dora Stern, and William J. Gordon. "How to Make Remote Monitoring Tech Part of Everyday Health Care." Harvard Business Review (website) (July 2, 2020).
- February 2016 (Revised August 2017)
- Case
Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution
By: David Moss and Marc Campasano
In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances....
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Keywords:
Governance;
Central Banking;
Laws and Statutes;
Government and Politics;
History;
Public Administration Industry;
United States
Moss, David, and Marc Campasano. "Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution." Harvard Business School Case 716-052, February 2016. (Revised August 2017.)
- March 2018
- Supplement
Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company
By: Rosabeth Moss Kanter and Jonathan Cohen
Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new role in the quality division, engaging staff in a quality movement at the company. She had found a new...
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Keywords:
Digital;
Grassroots Movement;
Managing Change;
Career Path;
Stakeholder Engagement;
Engagement;
Health Care Industry;
Quality;
Leading Change;
Performance Improvement;
Personal Development and Career;
Social Media;
Health Industry
Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company." Harvard Business School Supplement 318-084, March 2018.
- November 2008
- Case
Malaysia Airlines (A)
In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with...
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Keywords:
Restructuring;
Economic Growth;
Investment Funds;
Sovereign Finance;
Organizational Change and Adaptation;
Business and Government Relations;
Business and Shareholder Relations;
Air Transportation Industry;
Malaysia
El-Hage, Nabil N., and Leslie Pierson. "Malaysia Airlines (A)." Harvard Business School Case 209-024, November 2008.
- November 1991 (Revised June 1992)
- Case
AT&T: The Dallas Works (B)
Describes the innovative use of a cross-level team as a tool for driving change at a troubled AT&T plant. After the team is disbanded, the case raises questions about the group's achievements, and about how well the organization is positioned to tackle the changes that...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Groups and Teams;
Telecommunications Industry;
Texas
Jick, Todd D. "AT&T: The Dallas Works (B)." Harvard Business School Case 492-024, November 1991. (Revised June 1992.)
- June 2008
- Case
Threadless: The Business of Community
By: Karim R. Lakhani and Zahra Kanji
Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and...
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Keywords:
Business Model;
Business Startups;
Innovation and Invention;
Product Design;
Partners and Partnerships;
Social and Collaborative Networks;
Apparel and Accessories Industry
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community." Harvard Business School Multimedia/Video Case 608-707, June 2008.
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that appeared first in The Washington...
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Keywords:
by John Quelch
- December 24, 2019
- Article
Why It's So Hard to Change People's Commuting Behavior
By: Ariella S. Kristal and A. V. Whillans
Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car...
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Keywords:
Sustainability;
Motivating People;
Time And Wellbeing;
Time Stress;
Commuting;
Behavior;
Change;
Motivation and Incentives
Kristal, Ariella S., and A. V. Whillans. "Why It's So Hard to Change People's Commuting Behavior." Harvard Business Review Digital Articles (December 24, 2019).
- Article
Drive Innovation with Better Decision-Making
By: Linda A. Hill, Emily Tedards and Taran Swan
Despite their embrace of agile methods, many firms striving to innovate are struggling to produce breakthrough ideas. A key culprit, according to the authors, is an outdated, inefficient approach to decision-making. Today’s discovery-driven innovation processes involve...
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Keywords:
Innovation and Invention;
Decision Making;
Decision Choices and Conditions;
Organizational Change and Adaptation
Hill, Linda A., Emily Tedards, and Taran Swan. "Drive Innovation with Better Decision-Making." Harvard Business Review 99, no. 6 (November–December 2021): 70–79.
- October 2022
- Case
Lyra Health: Transforming Mental Health
By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health...
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- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
Reminders of Future Busyness Encourage Consumers to Buy Time By: Whillans, A.V., Elizabeth W. Dunn, and Michael I. Norton Abstract—Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in...
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Keywords:
Sean Silverthorne
- March–April 2020
- Article
What's Really Holding Women Back? It's Not What Most People Think
By: R. Ely and Irene Padavic
Ask people to explain why women remain so dramatically underrepresented in the senior ranks of most companies, and you will hear from the vast majority a lament that goes something like this: High-level jobs require extremely long hours, women's devotion to family...
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Keywords:
Overwork;
Employment;
Gender;
Equality and Inequality;
Work-Life Balance;
Organizational Culture
Ely, R., and Irene Padavic. "What's Really Holding Women Back? It's Not What Most People Think." Harvard Business Review 98, no. 2 (March–April 2020): 58–67.