Publications
Publications
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- All HBS Web
(1,566)
- Faculty Publications (531)
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Electronics Industry; Electronics Industry; United States; North Carolina; Raleigh
- February 2011
- Case
Chegg: Textbook Rental Takes Flight
By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
- January 2011 (Revised April 2011)
- Case
CME Group
By: Forest L. Reinhardt and James Weber
The case describes CME Group, the world's largest commodities exchange, futures and options on futures contracts, history, regulation, and the strategic choices the company faced. CME Group was formed from the oldest and most well-known exchanges in the world. Traders... View Details
- 2011
- Working Paper
The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors
By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee
Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction networks of two large sectors in Japan at a single point in time. In... View Details
- November 2010 (Revised January 2011)
- Case
Computerized Provider Order Entry at Emory Healthcare
By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde
The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details
- November 2010
- Case
Spudnik, Inc.
By: William A. Sahlman and Elizabeth A. Kind
This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large... View Details
- November 2010 (Revised April 2011)
- Case
WiTricity: Electricity cuts the cord
By: William A. Sahlman and Evan Wade Richardson
Eric Giler, WiTricity CEO, must decide how to grow a company based around an untested but potentially ground-breaking technology for wireless electricity transmission. View Details
- October 2010 (Revised May 2011)
- Case
Take-Two Interactive Software, Inc.
By: Sunil Gupta and Kerry Herman
In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
- October 2010
- Teaching Note
Gome Electronics: Evolving the Business Model (TN)
Teaching Note for 308026. View Details
- September 2010
- Teaching Note
Fiyta - The Case of a Chinese Watch Company (TN)
Teaching Note for 308025. View Details
- September 2010 (Revised October 2010)
- Teaching Note
Assembling Smartphones: Takt Time =/= Cycle Time? (TN)
By: Willy C. Shih
Teaching Note for 611012. View Details
Keywords: Electronics Industry
- August 2010
- Case
Flash Memory, Inc.
By: William E. Fruhan and Craig Stephenson
The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details
- July 2010 (Revised September 2023)
- Case
Werner von Siemens and the Electric Telegraph
By: Geoffrey Jones and Bjoern von Siemens
This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details
- June 2010
- Teaching Note
Design Thinking and Innovation at Apple (TN)
By: Stefan H. Thomke
Teaching Note for 609066. View Details
- June 2010
- Teaching Note
Apple Inc. in 2010 (TN)
By: David B. Yoffie
Teaching Note for 710467. View Details
- May 2010 (Revised August 2013)
- Case
Delta Electronics Hybrid Power Train
By: Willy C. Shih and Jyun-Cheng Wang
Delta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell... View Details
- April 2010 (Revised July 2014)
- Case
Apple Inc. in 2010
By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
- March 2010
- Case
Transformation of Matsushita Electric Industrial (Abridged)
By: Michael Y. Yoshino and Endo Yukihiko
This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414. View Details
- February 2010 (Revised December 2011)
- Case
Ricoh Company, Ltd.
By: Robert G. Eccles, Amy C. Edmondson, Marco Iansiti and Akiko Kanno
Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in... View Details