Publications
Publications
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- All HBS Web
(350)
- Faculty Publications (232)
- 2010
- Working Paper
The Fable of Fisher Body Revisited
By: Ramon Casadesus-Masanell and Daniel Spulber
- 2010
- Article
Competing against Online Sharing
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
- 2010
- Journal Article
Competitiveness: Business Model Reconfiguration for Innovation and Internationalization
By: Ramon Casadesus-Masanell and Joan E. Ricart
The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details
- January 2010
- Article
Open vs. Closed Innovation: A Model of Discovery and Divergence
By: Esteve Almirall and Ramon Casadesus-Masanell
When is open innovation superior to closed innovation? Through a formal simulation model, we show that an open approach to innovation allows the firm to discover combinations of product features that would be hard to envision under integration. However, when partners... View Details
- 2009
- Working Paper
From Strategy to Business Models and to Tactics
By: Ramon Casadesus-Masanell and Joan Enric Ricart
The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
- October 2009
- Simulation
Strategy Simulation: Competitive Dynamics and Wintel
In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
- October 2009
- Teaching Note
Strategy Simulation: Competitive Dynamics and Wintel (TN)
By: Ramon Casadesus-Masanell and Ann Winslow
- September 2009 (Revised March 2010)
- Module Note
Competing Through Business Models (D)
By: Ramon Casadesus-Masanell and Taylor Philip Larson
This note was prepared to aid students in the EC course "Competing through Business Models." View Details
- July 2009 (Revised February 2010)
- Course Overview Note
Competing Through Business Models: Introductory Note for Students
To aid students in the EC course, “Competing Through Business Models.” View Details
- July 2009 (Revised March 2010)
- Case
Sotheby's & Christie's Inc.
By: Ramon Casadesus-Masanell and Catherine Jane Wise
The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
- June 2009 (Revised March 2010)
- Teaching Note
The Newsprint Industry (TN)
Teaching Note for [703404]. View Details
Keywords: Media
- June 2009 (Revised February 2010)
- Case
Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships
By: Ramon Casadesus-Masanell and Maxime Aucoin
The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
- 2009
- Chapter
Company Strategy: Business Model Reconfiguration for Innovation and Internationalization
By: Ramon Casadesus-Masanell and Joan E. Ricart
- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
- 2008
- Working Paper
Platform Competition, Compatibility, and Social Efficiency
By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
- September 2008 (Revised March 2010)
- Teaching Note
Linux vs. Windows (TN)
Teaching Note for [707465]. View Details
- July 2008 (Revised March 2010)
- Case
McDonald's Plan to Win (A)
By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez
As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as... View Details
- July 2008 (Revised March 2010)
- Teaching Note
Betfair vs. UK Bookmaker (TN)
By: Ramon Casadesus-Masanell and Neil Campbell
Teaching Note for [709417]. View Details