Publications
Publications
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- All HBS Web
(620)
- Faculty Publications (190)
- July 2008 (Revised March 2009)
- Case
elBulli: The Taste of Innovation
By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
- July – August 2008
- Article
Help Employees Give Away Some of That Bonus
By: Michael I. Norton and Elizabeth W. Dunn
Employees who spend some or all of their bonuses on others-thereby creating what the authors call a "prosocial" workplace-are happier as a result. Managers can enhance that effect by providing opportunities to share the wealth. View Details
- 2008
- Chapter
I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details
- Article
Spending Money on Others Promotes Happiness
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
- 2008
- Working Paper
Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?
By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
- Article
Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race
By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
- January 2008
- Article
How Actions Create—Not Just Reveal—Preferences
By: Dan Ariely and Michael I. Norton
- 2008
- Article
Learning (Not) to Talk About Race: When Older Children Underperform in Social Categorization
By: Evan P. Apfelbaum, Kristin Pauker, Nalini Ambady, Samuel R. Sommers and Michael I. Norton
The present research identifies an anomaly in sociocognitive development, whereby younger children (8 and 9 years) outperform their older counterparts (10 and 11 years) in a basic categorization task in which the acknowledgment of racial difference facilitates... View Details
- Article
Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction
By: Evan P. Apfelbaum, Samuel R. Sommers and Michael I. Norton
- December 2007
- Article
Psychology and Experimental Economics: A Gap in Abstraction
By: Dan Ariely and Michael I. Norton
- 01 Nov 2007
- Conference Presentation
Decision Amnesia: Motivated Forgetting of Difficult Choices
By: Zoe Chance and Michael I. Norton
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
By: Michael I. Norton and Leonard Lee
Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,... View Details
- 25 Oct 2007
- Conference Presentation
Decision Amnesia: Why Taking Your Time Leads to Forgetting
By: Zoe Chance and Michael I. Norton
- September 2007 (Revised March 2009)
- Exercise
Pitch Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details
- June 2007
- Article
Race-Based Judgments, Race-Neutral Justifications: Experimental Examination of Peremptory Use and the Batson Challenge Procedure
By: Samuel R. Sommers and Michael I. Norton
- 04 May 2007
- Conference Presentation
Choice Amnesia: Tough Choice? Fahgeddaboutit!
By: Zoe Chance and Michael I. Norton