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- All HBS Web
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- Research (1,514)
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- 12 Mar 2015
- Working Paper Summaries
What Courses Should Law Students Take? Harvard’s Largest Employers Weigh In
- 03 Sep 2014
- Working Paper Summaries
Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure
- September 2021
- Comment
Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn
By: John A. Deighton
This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details
Deighton, John A. "Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn." Marketing Letters 32, no. 3 (September 2021): 337–339.
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
perspective of actual consumer buying patterns, a blazer in an atypical size actually has more in common with a fashion-driven product than with the same style jacket in a popular size. For example, sales for 46-regular, one of the most popular sizes, vary only View Details
- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- 19 Jul 2017
- Research & Ideas
Why Government 'Nudges' Motivate Good Citizen Behavior
suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are made, are the subject of a new analysis View Details
Keywords: by Michael Blanding
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
- Article
The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment
By: John H. Kagel and A. E. Roth
Kagel, John H., and A. E. Roth. "The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment." Quarterly Journal of Economics 115, no. 1 (February 2000): 201–235.
- 06 Apr 2021
- Working Paper Summaries
The World Management Survey at 18: Lessons and the Way Forward
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 12 Feb 2018
- Working Paper Summaries
Private Equity, Jobs, and Productivity: Reply to Ayash and Rastad
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
that they will disappear quickly from the public eye after having been seen by the intended recipients or after a short period of time. Disappearing selfies are seemingly the ideal solution for people who enjoy life on social media but... View Details
Keywords: by Rachel Layne
- 02 Oct 2019
- Cold Call Podcast
Can Gimlet Turn a Podcast Network into a Disruptive Platform?
- 27 Oct 2010
- Working Paper Summaries
Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal
- 18 Mar 2008
- Working Paper Summaries
Modeling Expert Opinions on Food Healthiness: A Nutrition Metric
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
the winner, but many consumers would choose Target, the research suggests. "People's perception is that brands that sacrifice relatively more of their earnings seem more generous." The findings come as many companies—reassured by a... View Details
Keywords: by Pamela Reynolds
- 06 Jan 2021
- Research & Ideas
Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine
“People think, ‘It would be wonderful if every morning I went for a run at 7 a.m. and then was showered and ready to work at 8 a.m.,’” says John Beshears, the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration... View Details
Keywords: by Danielle Kost