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- Faculty Publications (20)
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- All HBS Web (427)
- Faculty Publications (20)
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
Academy of Management's Organization and Management Theory Division and Organizational Behavior Division. "First the embeds were quietly shown 'better ways' of accomplishing tasks by their peers-a 'ton of little tricks' that 'kept... View Details
- 07 Feb 2011
- Lessons from the Classroom
Creating the Founders’ Dilemmas Course
how viable the dream. “We tackle the problems that are faced by almost any founder no matter what industry they are in, no matter what country they are in, and no matter what time frame they are in-boom or bust.” "We tackle the... View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
Anaheim Angels starting pitcher John Lackey, signed in December 2009 to a five-year $85 million deal; San Diego Padres first baseman Adrian Gonzalez, lured in 2011 by a seven-year deal at $154 million; and Tampa Bay Rays outfielder Carl... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details
Keywords: by Carmen Nobel
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details
- 01 Apr 2015
- Research & Ideas
The Slow, Steady Battle to Fix Cancer Care
on things like education. " The bundled payment pilot test is small—only 13 patients so far, possibly scaling to 150 by the end of the three-year trial. But it has made big waves in the health care industry, not only flying in the... View Details
- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
with coal, you could deliver US-levels of power consumption to everyone on the planet for a thousand years," he says at 14:10. At the 15-minute mark, Lassiter sums up the economic disparity of climate change. On the one hand, poor countries may be the most hurt View Details
- 14 Nov 2011
- Research & Ideas
Creating a Global Business Code
The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing... View Details
Keywords: by Carmen Nobel
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"a sorry receiver," followed by a message for Crabtree: "Don't you ever talk about me!" Twitter members reacted forcefully and en masse, to the point that major news networks published stories with headlines like... View Details
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
seven years, large teams of affiliated WMS analysts have interviewed managers at some 10,000 organizations in 20 countries, setting out to determine how and why management practices differ vastly in style and quality. Best Practices The researchers used an evaluation... View Details
Keywords: by Carmen Nobel
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 21 Nov 2011
- Lessons from the Classroom
The New Challenge of Leading Financial Firms
question financial leaders must decide is whether it is better to grow the organization organically or via mergers and acquisitions. "I think people would be surprised by the batting averages of most institutions," Groysberg... View Details
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
matching.) "I was very encouraged by these results," Piskorski said. "It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do... View Details
- 29 May 2014
- Research & Ideas
Research Symposium 2014
Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a goal of the annual symposium is to... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
In 2012, two seasoned scholars shared the Nobel Memorial Prize in Economic Sciences for their research on designing markets. Lloyd Shapley had developed theoretical methods to create stable matches in unstable markets. Alvin Roth had... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
- 04 Apr 2011
- Research & Ideas
Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon
hospital bed for immobile patients and a rubber heel for walking casts.) But retail billionaires such as Walmart's Walton family generally make their money by figuring out the most effective ways to manage goods and services, even if the... View Details