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- Faculty Publications (27)
Show Results For
- All HBS Web
(199)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (27)
Milton S. Hershey
Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million in 1941. The Hershey factory... View Details
Keywords: Food & Tobacco
Ralph A. Hart
Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in 34 countries. Under his... View Details
Keywords: Food & Tobacco
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the... View Details
Keywords: Food & Tobacco
Daniel F. Gerber, Jr.
Gerber took over his father’s small canning business in 1917 and refashioned it into a leading producer of baby food products. When Gerber introduced strained baby food in 1928, the market was virtually untapped. At the time, baby food was available by prescription at... View Details
Keywords: Food & Tobacco
Earl D. Babst
When Babst took over the helm of American Sugar Refining, he embarked on a major investment in equipment and initiated the construction of a modern refinery in Baltimore, Maryland. During his tenure, Babst also built and purchased mills in Cuba. Babst developed the... View Details
Keywords: Food & Tobacco
J. Paul Austin
Austin was instrumental in building Coke’s international presence. This was dramatically exhibited by his development of an exclusive agreement to market Coke in China in 1978. During his tenure as Coke’s third CEO, the company produced 15 consecutive years of market... View Details
Keywords: Food & Tobacco
Debra J. S. Fields
Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a year in revenues. Fields’... View Details
Keywords: Food & Tobacco
John T. Dorrance
In 1899, Dorrance invented the process for making condensed soup, reducing canning and shipping costs by two-thirds. As a result of Dorrance’s invention, Campbell Soup became the first soup company to achieve national distribution. Within five years, Campbell’s Soup... View Details
Keywords: Food & Tobacco
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats... View Details
Keywords: Food & Tobacco
Peter H. Coors
Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly... View Details
Keywords: Food & Tobacco
Colby M. Chester
Under Chester’s leadership, General Foods’ annual sales rose from $25 million in 1924 to $120 million in 1935. In 1927, Chester began manufacturing Sanka Coffee, and in 1928, he acquired the Cheek-Neal Coffee Company, makers of Maxwell House Coffee. Chester continued... View Details
Keywords: Food & Tobacco
Adolphus Busch
Joining his father-in-law’s company in 1864, Busch, along with Carl Conrad, developed the formula for Budweiser beer, which became the bestselling beer in the country. Taking the helm of the company in 1913, Busch developed a process for pasteurizing beer that enabled... View Details
Keywords: Food & Tobacco
John H. Bryan, Jr.
When Bryan took over Consolidated Foods, later renamed the Sara Lee Corporation, the company was a $2.5 billion dollar conglomerate. Bryan made significant acquisitions including the Hanes Corporation, which experienced a doubling of sales from $450 to $900 million. By... View Details
Keywords: Food & Tobacco
- 20 Mar 2007
- First Look
First Look: March 20, 2007
last story deals with the Department of Justice's (DOJ) civil lawsuit against the tobacco industry, arguably the largest civil litigation in history. In each story, I will highlight the insights that I see behavioral decision research... View Details
Keywords: Martha Lagace
- 01 Jun 2013
- News
EnTRIPreneurs
READY TO ROLL: (from left) Singer, Gerald, Baker, and Alaoui. Photo Courtesy of MBAxAmerica On or about Independence Day, July 4, four HBS students will pile into a rented RV and set out to discover America. No, this is not a case of Kerouac-inspired wanderlust or a... View Details
- 01 Jun 2012
- News
IPA Meets IPO
KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman of the Boston Beer Company and... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
collectively, they need to work harder to expose and shut down the charlatans. At the same time, critics of marketing conflate their objection to harmful products such as tobacco with hostility towards the marketing toolkit harnessed to... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb moment in his kitchen. While... View Details