Publications

Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

May–June 2015
Other Article

HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'

By: Michael Beer

I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of... View Details

Keywords: Management; Performance; Human Resources

Find at Harvard

November 2014
Teaching Note

Claritas Genomics

By: Robert F. Higgins and Matthew G. Preble

Dr. Patrice Milos is the first CEO of Claritas Genomics (Claritas) and she faces a number of challenges in scaling the young company. Claritas was formed around a lab spun out from Boston Children's Hospital (BCH) which had performed genomic tests for the hospital. Now... View Details

Keywords: Healthcare; Healthcare Startups; Genetic Testing; Genetics Diagnostics; Spinning Out Hospital Services; Spin-out; Health Care and Treatment; Genetics; Entrepreneurship; Biotechnology Industry; Health Industry; United States

April 2017
Case

Luminopia: Improving Treatment for Visual Disorders

By: Doug J. Chung and Sarah Mehta

Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had... View Details

Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices and Supplies Industry; Cambridge; Massachusetts; United States

Teaching Interest

Senior Executive Leadership Program - India (SELPI)

By: Stefan H. Thomke

Over the past two decades, India has emerged as one of the fastest-growing economies in the world. To seize growth opportunities in this promising economy and sustain success under shifting global business conditions, companies need executives who are exceptional... View Details

August 2022 (Revised September 2023)
Case

Fresh Food Generation

By: Brian Trelstad, Amy Klopfenstein and Mel Martin

This case highlights one of five BIPOC entrepreneurs in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of HBS students reviewed the financial statements of Fresh Food Generation (FFG), a Dorchester, Massachusetts-based food service... View Details

Keywords: Impact Investing; Investment; Entrepreneurial Finance; Entrepreneurship; Race; Food and Beverage Industry; Boston

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the... View Details

Keywords: by Lane Lambert

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

28 May 2013
First Look

First Look: May 28

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44226 Independent Directors' Dissent on Boards: Evidence from Listed Companies in China By: Ma, Juan, and Tarun Khanna Abstract—In this paper, we examine View Details

Keywords: Sean Silverthorne

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

after 62 years in stores, following growing complaints that the branding was sexist. And Chick Beer didn’t seem to catch on, as the company no... View Details

Keywords: by Dina Gerdeman; Consumer Products

February 2000 (Revised August 2000)
Case

Boston.com

By: Thomas R. Eisenmann and Jon K Rust

How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details

Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States

17 Nov 2020
Research & Ideas

Why a Blended Workforce May Be Key to Lasting Competitive Advantage

In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details

Keywords: by Joseph B. Fuller

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

Sucher says. “For companies that want to take this seriously, it can be done.” About the Author Lane Lambert is a writer based in the Boston... View Details

Keywords: by Lane Lambert

December 2022 (Revised February 2023)
Case

Akooda: Charging Toward Operational Intelligence

By: Christopher T. Stanton and Mel Martin

The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details

Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel

Teaching Interest

Senior Executive Leadership Program - Middle East (SELPME)

By: Stefan H. Thomke

Change is everywhere in the Middle East today, as many countries seek to diversify their economies and encourage new industries. While the region's complexity includes distinct political and economic conditions in each country in addition to an uncertain global... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

I've experienced first-hand the excitement and pain that come as companies with a few founders scale to hundreds or thousands of employees. At somewhere around 75 to 100 employees, running a business becomes... View Details

Keywords: by Julia Austin

April 2023
Supplement

Fresh Food Generation

By: Brian Trelstad

Instructors should consider the timing of making videos available to students, as they may reveal key case details.

This case highlights one of five BIPOC entrepreneuers in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of... View Details

Keywords: Growth and Development Strategy; Entrepreneurship; Race; Food and Beverage Industry