Publications

October 1974 (Revised October 1979)
Case

Parkland Foods Corp.: Marketing in the Midst of a Consumerism Controversy

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

07 Apr 2014
Video

Food for Thought from Scott Jurek

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

May 16, 2019
Article

To Improve Food Inspections, Change the Way They're Scheduled

By: Maria Ibanez and Michael W. Toffel

Health inspections are an important tool to increase food safety, but there are still 48 million cases of food-borne illnesses and 128,000 hospitalizations every year in the United States. Our research finds that inspectors reported fewer health code violations as they... View Details

Keywords: Inspection; Scheduling; Food; Safety; Health; Governing Rules, Regulations, and Reforms; Performance Improvement

Read Now

April 1999 (Revised November 1999)
Case

ConAgra, Inc.: Across the Food Chain

By: Ray A. Goldberg, Carin-Isabel Knoop and Carlos A. A Gonzalez

Two years after taking over as CEO, Bruce Rohde must determine how best to deal with the changes affecting this major global agribusiness firm. He must reassess the direction of the company as well as determine in which industries it should participate. View Details

Keywords: Agribusiness; Management Teams; Organizational Change and Adaptation; Change Management; Globalization; Agriculture and Agribusiness Industry

November 2004
Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

Article

Cooks Make Tastier Food When They Can See Their Customers

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they... View Details

Keywords: Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry

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February 2001 (Revised August 2001)
Case

Henry Heinz: Making Markets for Processed Foods

By: Nancy F. Koehn

Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details

Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers... View Details

Keywords: by Carmen Nobel

22 Apr 2015
Video

FOCUS Foods Inc. wins 2015 New Venture Competition social enterprise track

December 2017 (Revised April 2018)
Technical Note

A Note on the Snack Food Industry

By: David Bell, Kerry Herman and Amram Migdal

This note provides an overview of the snacking industry in 2017. View Details

Keywords: Agribusiness; Food; Food and Beverage Industry; United States; Europe; Asia; China; Latin America; Middle East

January–February 2021
Article

Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses

By: Rachel E. Weitzman, Ariel Dora Stern and Daniel B. Kramer

As pressure mounts on the Food and Drug Administration (FDA) to speed its review process for novel devices, and budgetary pressures further strain its resources, the critical role of guidance documents in assuring consistent, rigorous, and scientifically grounded... View Details

Keywords: Medical Devices; FDA; Health Care and Treatment; Government Administration; Information; Standards

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11 Jan 2017
News

The Paradoxical Quest To Make Food Look 'Natural' With Artificial Dyes

29 Mar 2011
News

Food Inflation Kept Hidden in Tinier Bags

March 2008
Supplement

Patel Food and Chemicals Private Limited (C)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, is considering long-term liquidity opportunities for the company and its investors. He could list the company on one of the Indian exchanges, opt for a trade sale, or acquire... View Details

Keywords: Financial Liquidity; Financial Management; Mergers and Acquisitions; Going Public; Opportunities; Food and Beverage Industry; Food and Beverage Industry; Gujarat

March 2008
Supplement

Patel Food and Chemicals Private Limited (B)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, has hired a CFO and the company is doing extremely well. He wants to add a new plant to process oilive oil, but estimates he will need $20 million. He must decide among... View Details

Keywords: Financial Management; Growth and Development Strategy; Financing and Loans; Investment; Financial Strategy; Food and Beverage Industry; Food and Beverage Industry; Gujarat